Now that we’ve had a chance catch to quell the panic attacks and mop up all the puddles of perspiration, here’s an update on our tampon donations to women’s shelters. In a word: Whoa! After Kendra posted about our program, the viral nature of the internet took it and ran with it like there was no tomorrow. Our little initiative became a big giant tampon-breathing monster. Budgets were crushed. Hair was lost. Tampons were virtually hurled from coast to coast. Here’s how our internal newsletter, Inner Piece, reports the chain of events in this week’s edition:
Last summer, SVG launched Tampontification.com , encouraging our friends nationwide to get real about menstruation. SVG got real, too. We’d realized that women’s shelters in the U.S. go through thousands of tampons and pads monthly, and while agencies generally assist with everyday necessities such as toilet paper, diapers, and clothing, this most basic need is often overlooked.
Many of us take our monthly trips down the feminine care aisle for granted, but for women in shelters, a box of tampons is five dollars they can’t spare. Solution: virtual donations of our eco-friendly chlorine-free organic cotton fem-care to local shelters, with an emphasis on volunteer opportunities.
Our mission fairies hit the road several months later, delivering product and our message from Seattle to San Fran and all points in between. That message struck a chord with women across the nation~a slow burn, that months later, is spreading like wildfire!
Before long, e-mails like this one began crowding our IN box: