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Convenient Truths: Numbers Never Lie

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Author: the Inkslinger

Our Convenient Truths contest may have ended last month, but as things turn out it’s impact is still going strong, which is great because that was kind of the point of the whole exercise.

I got an e-mail from Jessica at Treehugger with some cool news and numbers. According to the statisticians,

  • There were over 150 videos made
  • 200,000+ people watched some or all of them
  • 15,000 votes were cast
  • There were more than 20 media mentions from Britain’s Globe to Martha Stewart to Slate magazine.
  • We made 15,000 myspace friends
  • Between Treehugger and the Inspired Protagonist, there were 92 contest posts to get people thinking about climate changes

Though she can’t say anything more at the moment, Jessica also reports that there’s some major media interest in spreading the winning videos around even further and airing them on other web sites and even on TV.

That’s very cool news because, again, the reason we created this contest was not just so people could have fun with their video cameras (although that was certainly always part of it) but to spread the word about global warming and show people that they can make a serious difference. The more people who see the videos, the more that message spreads. We can also help propagate the meme by doing a little spreading of our own and taking the videos viral.. When you’ve got a spare second, send an e-mail to your tribe and tell them to take a look and then share whatever they like with whoever they want. How cool would it be if everyone in the country eventually saw these things and realized that preventing climate change is not up to somebody else. It’s up to each of us.

You can point your peeps to the winners of the contest here. Or send them to the contest site to see ‘em all. Let’s keep the wires humming and the actions coming.

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Convenient Truths: The Envelope, Please...

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Author: the Inkslinger

It’s official! The Convenient Truths Contest is at its end, and moments ago the winners were announced to the world. Here’s the lowdown from Treehugger's Jeff McIntire-Strasburg

For the last four and half months, we've encouraged you to both reduce your personal carbon footprint, and to participate in Treehugger and Seventh Generation's Convenient Truths video contest. Today, we're pleased to wrap up the contest by announcing the winners. The Top Ten finalists were chosen by you and our expert panel of judges, and the Grand, second and third place prize winners were chosen by guest judge Ed Begley, Jr. In addition to prize packages described below, each winner's video will be featured on a DVD by Ironweeds Films, and also showcased at the Weather Channel’s Forecast Earth climate change site.

The winners of the Treehugger and Seventh Generation Convenient Truths contest are:

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Convenient Truths: The Top Twenty (Selected by You!)

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Author: the Inkslinger

Jeff McIntire-Strasburg from Treehugger.com checked in this morning with a look at the top 20 video entries in our Convenient Truths contest as voted on by We the People. Here’s his update as we proceed to the next phase of the operation…

Treehugger and Seventh Generation Convenient Truths contest, and it's time to announce the videos that will move on to the next round of judging. Here are the top 20 videos you chose (in no particular order):

These videos will move on for evaluation by our panel of celebrity judges; they'll choose the top 10. Then, in early April, eco-celeb extraordinaire Ed Begley, Jr., will choose the grand prize winner, as well as second and third places. Keep an eye on Treehugger for the announcement of the winners.

You don't have to wait until next month for everything, though: the winner of the EPIC International Prize will be announced this Friday.

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Convenient Truths: Fighting Climate Change is Cool (Making Videos Is, Too!)

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Author: the Inkslinger

Once again, ladies, gentlemen and protagonists of all ages, here's Treehugger's own Jeff McIntire-Strasburg with this week’s look at the burning issue of our times.

Today is February 1st -- the last month of the entry period for Treehugger and Seventh Generation's Convenient Truths video contest. You've got 28 days... or four weeks, if you prefer... to make a video on your efforts to combat the climate crisis. No need for elaborate production plans, or storyboards, or scripts -- just get out your video camera (even the one on your mobile phone) and show us what you're doing to lower your carbon footprint. Keep in mind that the winners of the great prizes we're offering won't necessarily be the most polished videos, but the ones that provide the best content in the eyes of the contest's judges. And, finally, remember that to qualify for the EPIC International Prize, your video must focus on sustainable consumption (that means you, shopaholics!)

Last night, the star-studded Global Cool campaign kicked off its 10-year push to lower CO2 emissions by a billion tons a year with the release of a previously unheard song by the Doors. The "new" track by Jim Morrison and company has been remixed with music from ex-Jane's Addiction and Porno for Pyros frontman Perry Farrell (who's also a Convenient Truths judge) and his new band, Satellite Party. A press conference yesterday at the British museum featured actor Josh Hartnett and musician KT Tunstall calling on citizens worldwide to join this effort to "..empower a community of individuals to deliver the solution to the problem of global warming through positive collective action."

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Convenient Truths: A Call to Action for Regulation (and Great Contest Videos!)

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Author: the Inkslinger

Treehugger's Jeff McIntire-Strasburg is back with this week’s look at our rapidly warming world.

If you're keeping an eye on the Treehugger and Seventh Generation Convenient Truths video contest site, you know that there are only 35 days left to submit your video on your efforts to lower your personal climate impact. We've got more entries available to view on the main site, so take a look, and then get out your camera: we'd love to add your video to the mix! If you're an amateur videographer, or simply someone with a mobile phone camera and an idea, we welcome your submission -- no experience required!

The business world is quickly catching on to both the threats and opportunities presented by the climate crisis, and Monday's press conference by the newly-formed US Climate Action Partnership demonstrated that a range of business types are stepping up to address greenhouse gas emissions. The Partnership, which consists of ten major corporations and four environmental organizations, issued "A Call to Action" last Friday, which calls for, among other things, mandatory greenhouse gas regulation and the development of a "cap and trade" system. The timing of the press event on Monday wasn't accidental: the Partnership wanted to draw attention to its call in anticipation of President Bush's State of the Union Address. The president's speech addressed environmental and energy issues, but his proposed policies didn't include mandatory regulations. We'll be interested to see how the administration, and the new Congress, responds to this pretty bold request.

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Convenient Truths: Make a Cool Move (and a Cool Video)

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Author: the Inkslinger

Here's this week's global warming Convenient Truths guest post from Treehugger's Jeff McIntire-Strasburg:

The videos continue to roll in as we move towards the Feb. 28th deadline for entering Treehugger and Seventh Generation's Convenient Truths contest. You can check out the latest entries by scrolling through the posts at the contest site; hopefully, they'll inspire you to create one of your own. Remember that any kind of action you're taking to lessen your own greenhouse gas emissions can be worthy of a contest video, and that video need not be "professional" -- capture it with a video camera, even the one on your mobile phone, and send it in. All entries have a shot at the almost $30,000 in prizes we're offering.

Some of us can change our habits through will and repetition; others need support from family, friends, or some other kind of community. As you move forward on those climate-friendly resolutions you made for the New Year, you might want to consider joining one of the social networking sites aimed at creating communities dedicated to addressing the climate crisis.

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Carbon Offsets: Off Target or On the Money?

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Author: the Inkslinger

We’ve working to understand and measure our carbon footprint and develop a plan to offset our contributions to global warming. This is obviously a good and necessary thing, but an article in today’s U.K. Telegraph points out some of the potential speed bumps we’re likely to encounter as we rush down this particular road to climate change prevention.

As global warming finally seeps into the public consciousness, carbon offsets are fast becoming the next hot new thing (no pun intended). People love them because they let you buy your way out of your carbon impacts. Write a check and erase your guilt. And I’ve always been a little troubled by this and by the whole idea of carbon offsets themselves.

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Drive Your Way to Lower Carbon Emissions (and a Great Contest Video)

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Author: the Inkslinger

Here's this week’s contest update and global warming tip sheet from Jeff McIntire-Strasburg at Treehugger

The video submissions to Treehugger and Seventh Generation's Convenient Truths contest continue to roll in, and now you can even take a look at what others treehugging videographers are sending us. Will one of these submissions earn a portion of the over $30,000 in prizes? Hard to say... we haven't seen your video yet! Keep in mind that the timing of your submission might matter also, as you may be able to score a phone conversation with contest judge Daryl Hannah if you are one of the first folks to submit a video(s) in 2007!

A few readers reacted strongly to our notice of "hypermiler" Wayne Gerdes and his, shall we say, unconventional methods of achieving really high fuel efficiency. These extreme methods certainly are dangerous, but much more safe and realistic methods of driving your car (whether it's a high efficiency model or not) can bring your miles per gallon up significantly. Take a drive, and bring along a friend with a video camera or mobile phone to record you using some of these practices:

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Put the Heat on Congress to Deal with Global Meltdown

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Author: the Inkslinger

This just in… There’s a new petition from MoveOn asking Congress to do something meaningful (please!) about global warming right here right now.

Like most MoveOn efforts, it’s pretty simple. Add your name and a short message. Doesn’t take long. Everyone should do it. (These MoveOn things generate decent numbers and tend to get noticed more than most.)

Here’s my message:

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Convenient Truths: Resolve to Lower Your Carbon Footprint (And Win Nearly $30,000 In Prizes!)

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Author: the Inkslinger

It’s definitely a slow week here. (Can you tell?) We’re all away with families and friends slowing down for awhile and recharging our batteries. It is a good and vital thing. However, this guest post from Treehugger’s Jeff McIntire-Strasburg came in today so I thought I’d put down my book for a few minutes and get into post mode…

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