semantics

Even prior to joining the Seventh Generation team last fall, the term “environmentalist” left me feeling unsettled. It may be a moot point to many, but, as I reflect on the germination of my discomfort with the word, I hope to confirm that my foreboding instincts about its unfortunate evolution began, for me, not as an employee of an eco-responsible company, but as a regular-old citizen of the planet.