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The gist is that government regulations (especially in the European Union) and consumer concerns about chemicals are inspiring all kinds of companies to phase-out the big bad toxins they use and replace them with safer alternatives. And in a global marketplace, the decision to ban something one place often ripples out to other places as companies simply decide to reformulate their products to meet the strictest standards they face rather than deal with selling different formulas in different markets.
Even more extraordinary (given the history here) is the fact that many companies are voluntarily making changes and launching their own chemical phase-outs because they think they see some handwriting on the wall and they want to avoid what the report calls “toxic lockouts,” i.e. having their products shut out of a market because they contain newly banned substances.”