Softer toilet paper and paper towels

I suggest improving the quality of the existing paper products. I am a heavy user of 7 gen products. I use 7 gen cleaners for my kitchen, bathroom, and laundry. I am all for environmentally friendly products, so I tried out the toilet paper and paper towels - only to find that they are really rough on the skin! As a comparison, I usually use Charmin for toilet paper and Bounty for paper towels (I try to use kitchen rags as much as I can without using paper towels). The roughness of 7 gen's paper products is really quite noticeable, especially on the skin of my one and a half year old. I would really love it if you can make the product a lot softer. BTW - why are the paper products so rough? What in the production process impacts that?