The color of disposable diapers is typically achieved by the addition of color pigments to the inner and outer cover materials. This is also true for Seventh Generation diapers. While most designs on the market use pigments that result in a white color, we use a combination of pigments that result in a light brown color to help distinguish Seventh Generation Free & Clear Diapers from others in the marketplace that are bleached with chlorine containing substances.
View of Outer Cover
View of Inside Absorbent Core
Without the addition of color pigments, all diapers would appear translucent, much like a clear plastic milk jug. A diaper produced without pigments, when soiled, would clearly show the child’s waste through the inner and outer layers. This is exemplified in the images below, using blue dye to represent the waste.
View inside the diaper
View outside the diaper
As you can see, the translucent diaper clearly shows the waste through the outer cover. As a result of direct consumer feedback, we have learned that parents are not interested in using a "see-through" diaper on their child. This is why we continue to add a safe, brown pigment to the outer layer of our diapers.