About Us

Safe for Your Baby, Safe for the World

At Seventh Generation, we use only non-toxic ingredients to protect our world and its littlest wonders. Our products are safe for your baby, and safe for the environment. Here's why:

  • Our Chlorine Free Diapers are non-toxic, hypo-allergenic and made without latex or fragrance agents. Happy baby, happy planet.
  • Our Chlorine Free Baby Wipes do not contain alcohol or synthetic ingredients that can irritate baby's skin. They are free of artificial scents, alcohol, chlorine-bleach and any of the synthetic chemicals found in traditional wipes.
  • Our plant-derived High-Efficiency Baby Laundry Detergent has no dyes, fragrances, or masking agents. Plus, it is specially formulated to be as tough on infant stains as it is gentle on baby's skin.
  • We believe natural products are important for your baby's growing body. We also offer a full line of household products for every room in your home, and a line of personal care products for you and your family. All Seventh Generation products are healthy and safe for the air, the surfaces, the fabrics, the pets, and the people within your home as well as for the community and environment outside it. And that's better for all of us.