It would be great to see the price of Seventh Generation products lower than it is. In this country, the people who need Seventh Generation products the most -- families living in the inner cities with children who have asthma, where the asthma epidemic is the largest -- simply cannot afford to purchase Seventh Generation products. Products like the kitchen cleaner, all purpose cleaner, bathroom cleaner, and detergent all provide ways of cleaning that promote a non-toxic environment -- which is absolutely necessary for children in inner city housing communities already lacking adequate ventilation, water, and other basics. It's great to think about the planet and how we leave it for future generations, but there are generations living right now who need these products right here in this country. Asthma medications are extraordinarily expensive -- several times more expensive than even antidepressant medications used by people with much less to worry about. So I think it would be great to see an outreach effort to those communities.
The new campaign is fantastic - I love the video!