It would be great to see the price of Seventh Generation products lower than it is. In this country, the people who need Seventh Generation products the most -- families living in the inner cities with children who have asthma, where the asthma epidemic is the largest -- simply cannot afford to purchase Seventh Generation products. Products like the kitchen cleaner, all purpose cleaner, bathroom cleaner, and detergent all provide ways of cleaning that promote a non-toxic environment -- which is absolutely necessary for children in inner city housing communities already lacking adequate ventilation, water, and other basics. It's great to think about the planet and how we leave it for future generations, but there are generations living right now who need these products right here in this country. Asthma medications are extraordinarily expensive -- several times more expensive than even antidepressant medications used by people with much less to worry about. So I think it would be great to see an outreach effort to those communities.
The new campaign is fantastic - I love the video!
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Green on a budget..
This is the route we go most often in our home. My 2 children and husband are all super chemically seenstive. None of the items above cause any problems breathing. We also buy the 7th gen dish detergent and add a teaspoon to the Multi purpose cleaner we make.
In addition to the BIG 3 above Lemon juice is also a great green "bleach".
Cleaning green on a budget
There are some things you just have to buy-like laundry detergent and dish soap, but many others you can make yourself if you're on a really tight budget. Hydrogen peroxide($1/bottle), distilled vinegar($1.50/gallon), and baking soda($0.85/box) all make great household cleaners for disinfecting, removing soap scum and mildew and scrubbing grime. None of these products would irritate a kid (or adult) with asthma. Recipes are pretty easily available on the internet or you could try this book "Green-up Your Clean-up" by Jill Potvin Schoff. Well all need to watch our pennies to some degree and rethinking how we do the everyday tasks of running our households is a good place to start.