Natural Laundry Detergent

Safe & effective formula

Available in
Free & Clear
  • 100 oz. (2.95 L)
  • 50 oz. (1.47 L)
  • 150 oz. (4.43 L)
Blue Eucalyptus & Lavender
  • 100 oz. (2.95 L)
  • 50 oz. (1.47 L)
  • 150 oz. (4.43 L)
Fresh Citrus
  • 100 oz. (2.95 L)
  • 50 oz. (1.47 L)
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Our Natural Laundry Detergent is tough on stains, but gentle to your world. With no dyes, optical brighteners or synthetic fragrances, Seventh Generation Laundry Detergent gives you great results in HE and standard machines, and works in all water temperatures. This Natural Laundry Detergent, made with plant-based ingredients, is a USDA Certified Biobased 97%.

  • Enzymes Lift Stubborn Stains
  • Works in All Temperatures
  • No Synthetic Fragrances

Natural Laundry liquid designed for Standard and HE machines
Laundry Liquid free of dyes & synthetic fragrances
Free & Clear Laundry Detergent is made for sensitive skin
USDA Certified Biobased 97%
Natural Laundry Liquid that supports sustainable palm oil
Liquid Laundry Detergent that is hypoallergenic

Did You Know?

Optical brighteners are synthetic chemicals that make fabrics appear to glow in the presence of ultraviolet light. They don't get things clean -- they're only added to detergents to make us think our laundry is brighter and whiter.

Ingredients: water, laureth-6 (plant-derived cleaning agent), sodium lauryl sulfate (plant-derived cleaning agent), sodium citrate (plant-derived water softener), glycerin (plant-derived enzyme stabilizer), sodium chloride (mineral-based viscosity modifier), oleic acid (plant-derived anti-foaming agent), sodium hydroxide (mineral-based pH adjuster), calcium chloride (mineral-based enzyme stabilizer), citric acid (plant-derived pH adjuster), protease, amylase, and mannanase (plant-derived enzyme blend soil removers), and benzisothiazolinone and methylisothiazolinone (synthetic preservatives).

Fragranced with plant-based essential oils and botanical extracts*

Fresh Citrus: Buchu leaf oil, carthamus tinctorius (safflower) seed oil, citrus aurantium dulcis (orange) peel oil, gamma-decalactone, linalool.

*d-Limonene is a component of these fragrance ingredients

Blue Eucalyptus & Lavender: Eucalyptus dives, lavandula angustifolia (lavender) oil, lavandula hybrida (lavandin) oil, pinus sylvestris (pine).

Product Manufactured in: California, USA and Mississippi, USA
Ingredient Origins: USA and Globally Sourced

SDS EnglishSDS EspañolSDS Francais


This natural laundry detergent is a 2x concentrated formula and is designed to produce the best results when measured and used according to these easy steps:

SORT: Follow garment care label instructions.

PRETREAT: Pour natural laundry detergent directly on stained fabric, rub gently and soak before washing clothes.

MEASURE: Standard and HE Machines: Line 2 (1.5 oz / 44mL) for medium loads; to line 4 (2.2 oz / 65 mL) for heavily soiled or larger loads.

POUR: Use dispenser for HE washers. For standard washers, begin to fill machine with water, add natural laundry detergent, then add clothes. The 50 oz laundry detergent bottle contains 33 loads as measured to Line 1 in the cap. The 150 oz laundry detergent bottle contains 99 loads as measured to Line 1 in the cap. Please recycle the laundry detergent bottle when you are done.


View all Seventh Generation Laundry Detergent FAQs.

This bottle is made from 80% recycled plastic.

How to recycle plastic bottles from Seventh Generation Natural Laundry Detergent

For 150 oz. bottles only, please remove the dispenser spigot prior to recycling bottle

learn more at

Natural Laundry Detergent is rated 4.8 out of 5 by 2479.
Rated 5 out of 5 by from worked well for clothes I recieved this product for free in return for my honest review and opinion! I personally really liked this laundry soap! it left my clothes smelling fresh and feeling soft. my 2 kids have sensitive skin and this didnt seem to bother them or make them break out which was nice. my clothes seemed to be perfectlyclean with no spots left behind i loved it!
Date published: 2017-01-15
Rated 4 out of 5 by from Works great! I received this product for free as a member of generation good. It seems to have worked really well for my sons very sensitive skin, I'm quite satisfied. It's a bit on the expensive side though so I think I'll stick to my regular detergent.
Date published: 2017-01-15
Rated 5 out of 5 by from Great Safe Alternative For Conventional Detergent I received free samples from Seventh Generation's Generation Good Program and personally think it's the best detergent I've come across yet! It's safe, cleans well, smells great, safe, affordable and with the coupon was even cheaper. A plus rating from me!
Date published: 2017-01-15
Rated 5 out of 5 by from Great detergent. This is quality laundry detergent. No reactions or discomfort, and stains came out well. I highly recommend this detergent. I received a free product for the purpose of my review. Opinions are 100% my own.
Date published: 2017-01-14
Rated 5 out of 5 by from Works Great! I received a free sample of Seventh Generation free & clear natural Laundry Detergent from Generation Good. The opinions are 100% my own. I love having a good working laundry detergent to use for my family that is not filled with unnecessary chemicals and dyes. I like knowing that this is safe for my children and for myself as well.
Date published: 2017-01-14
Rated 4 out of 5 by from Great laundry detergent I received a free sample of free and clear laundry detergent and have already used it on two loads, it cleans great and it doesn't make my husbands skin itch!
Date published: 2017-01-13
Rated 5 out of 5 by from Worked for Sensitive Skin I received a sample of this for free, however my opinions are my own. My husband has very sensitive skin and this product did not bother him in the least. There are very few detergents that I have found that work well for my family and I'm glad to say that this one is definitely one that works!
Date published: 2017-01-13
Rated 5 out of 5 by from Wonderful and stress free I received 3 samples of Free and Clear for free and I promised to write an honest review. I suffer from a eczema called Nammular Eczema. It looks like raised circles, coins or to me like ringworm. The itch level is more intense than Poison Ivy! In efforts to prevent a flare, we turned our cleaning products to Free and Clear. Eco-friendly was a huge bonus. While using this detergent I have not had a flair or any issue with my eczema. Now, let's get to the meat of this review.... we use a high efficiency washer and dryer. Top loading washer and front load dryer. My concern was if the product was going to be able to clean our laundry or just glaze over it? I can report that my husband's jeans (work), have come out without stains and NO smell. My daughter's clothing is mostly without stains. A t-shirt got through with notice and has some chocolate milk staining, but I wasn't disappointed because if I had seen it, I would have rubbed some of the sample in and let it sit for a bit. All of the rest that I have seen have come out. There is no foul smell to the clothes and I am pleased with that. I was asked to give the 3rd sample to a friend. My friend seemed to like the idea. It is important that the product works, does not hurt my world and is cost friendly. I have found that 7th Generation does all of that. Honestly, I have always been a 7th Gen fan! I use them for hand and machine dish washing. Cleaning products and baby shampoo. I hope you will find that this works for your family.
Date published: 2017-01-13
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