In our ongoing quest to provide ever-more sustainable products to our consumers, we dramatically expanded and improved our offerings in 2009. We launched a new line of botanical disinfecting cleaners and wipes and a Natural Multi-Surface Concentrated Cleaner, and reformulated several products — our hand dishwashing liquid most dramatically — to improve product performance and — environmental profile. We developed a product sustainability scorecard to drive our product design decisions in coming years. In an industry first, we committed to sourcing 100% sustainable palm kernel oil by 2012 and as a first step purchased certification credits to offset our 2009 palm kernel oil use.
We also stumbled this year, in our decision to reduce the number of wipes in each package of our baby wipes while using the same size package, increasing the ratio of package to product. The reduced wipe count put us in line with our competitors, but represented a step backward in the sustainability of the product. To add insult to injury, we made the change without adequately informing consumers, causing them to question our authenticity.