Submitted by SarahT on Fri, Oct. 07, 2011
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Debuted a liquid Hand Wash with 100% plant-derived cleaning agent (surfactant) system.
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Executed a series of product improvements and sourcing decisions that deepened our reliance on sustainably harvested plants not petroleum; as a result, our use of renewable surfactants increased 68%.
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Launched our first ever national television advertising campaign to increase exposure to our brand.
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Expanded our already extensive distribution base to include key retailers such as Safeway, Inc. (Safeway) and Wal-Mart Stores, Inc. (Walmart), partnerships which accelerated our goal of making green products affordably accessible to more consumers.
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Dramatically increased the recycled content of our plastic bottles; the majority of our plastic bottles now contain greater than 80% PCR (post-consumer recycled content) with some bottles up to 96%. We also struggled with our goal to reduce the non-recycled (virgin) plastic use in our products and packaging by 80% by 2014.
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Realized an 11% sales growth during a sluggish economy and despite changes and uncertainty in our executive leadership.
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Established a formal volunteer program allowing our employees to contribute a total of 1220 hours to support community causes.
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Met our 2005–2010 goal of a 20% reduction in the carbon footprint of our employees in their personal lives.
Debuted a liquid Hand Wash with 100% plant-derived cleaning agent (surfactant) system.
Executed a series of product improvements and sourcing decisions that deepened our reliance on sustainably harvested plants not petroleum; as a result, our use of renewable surfactants increased 68%.
Launched our first ever national television advertising campaign to increase exposure to our brand.
Expanded our already extensive distribution base to include key retailers such as Safeway, Inc. (Safeway) and Wal-Mart Stores, Inc. (Walmart), partnerships which accelerated our goal of making green products affordably accessible to more consumers.
Dramatically increased the recycled content of our plastic bottles; the majority of our plastic bottles now contain greater than 80% PCR (post-consumer recycled content) with some bottles up to 96%. We also struggled with our goal to reduce the non-recycled (virgin) plastic use in our products and packaging by 80% by 2014.
Realized an 11% sales growth during a sluggish economy and despite changes and uncertainty in our executive leadership.
Established a formal volunteer program allowing our employees to contribute a total of 1220 hours to support community causes.
Met our 2005–2010 goal of a 20% reduction in the carbon footprint of our employees in their personal lives.