We track the materials, ingredients, and packaging used in Seventh Generation products to help us report on and understand trends in our cradle-to-gate greenhouse gas emissions. As we work to improve our products, we are particularly focused on increasing the renewable and recycled content of our materials, so we track these performance measures very closely. Our future priorities will be guided by our new sustainability goals: The materials in our products will be composed of 100% renewable materials by 2015, and we will reduce our virgin plastic use 80% by 2014.
Our total materials use shrank 5.5% due to a small decrease in sales and a 7% drop in water use, which can be attributed to sales of our 2X concentrate laundry detergent. Other trends, such as the decline in total recycled and renewable materials, arise from changes in our product mix – notably the decline in paper sales and the significant increase in diaper sales in 2009.
Total Materials Use
The tremendous increase in our use of materials that are recycled is a tribute to the success of the redesign of our boxes (now 100% PCR) and our bottles (three are now 90% PCR). It’s gratifying to see our hard work reflected in these numbers. The impressive rise in our renewable materials reflects our efforts to increase the renewable carbon content in our products by eliminating synthetic ingredients. The 15.5% drop in our water use is a tribute to our sales of 2X concentrate laundry detergent. Our total materials use shrank slightly due to our decreased water use and the small decrease in sales.
Total Materials Use
|Cardboard & Chipboard||501||691||971||1,429||1,347||2,075||2,397||2,271|
|Surfactants & Polymers||802||1,044||1,521||1,144||1,198||2,232||3,306||3,509|
Recycled Materials Use
|Cardboard & Chipboard||44||65||85||227||231||351||395||359|
|Carboard & Chipboard PCR||205||322||560||679||514||856||1,241||1,346|
Renewable Materials Chart