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Seventh Generation Laundry Challenge
Did you know...roughly 35 billion loads of laundry are washed each year in the United States, with 90% of the energy used going toward heating the water? Earlier this summer, Seventh Generation challenged moms across the country to wash their laundry in cold water with Seventh Generation laundry detergent and line dry for 30 days. The moms were given Seventh Generation laundry detergent, portable line dryers, clothes pins, jute hampers and Flip cameras to record their experience. Watch the video to hear what they had to say. Interested in giving the laundry challenge a try? Seventh Generation is asking you to take a seven-day challenge:
- wash your clothes in cold water
- with Seventh Generation Natural 2X Concentrated Liquid Laundry Detergent
- and line dry your clothes on a clothesline or drying rack.
According to a Seventh Generation laundry survey, currently one third (27%) of people never line dry and only 22% currently wash all of their clothes in cold water.