Jeffrey Hollender, Seventh Generation’s President and Chief Inspired Protagonist, is a prolific author and speaker on the subject of sustainability. His blog, www.inspiredprotagonist.com is closely followed by the business community. He is also the author of several books, including What Matters Most and Naturally Clean.

In What Matters Most: How a Small Group of Pioneers Is Teaching Social Responsibility to Big Business, and Why Big Business Is Listening, Jeffrey and co-author Stephen Fenichell tell us that what matters most in business is no longer growth, quarterly profits and shareholder value, but instead proof that a company is becoming a better citizen.

The authors present arguments for why businesses should make sure their products are healthy and safe, their manufacturing processes cause as little pollution as possible, and their employment policies are humane and not harmful to local communities.

They show that the emergence of Corporate Social Responsibility is more than just a PR tactic, sales strategy, or management trend. The depict it as the future of business, and say it is what companies have to do to survive and prosper in a world where more and more of their behavior is under a microscope.

What Matters Most describes the real-world struggles of well-known companies as they confront social responsibility. There is no better guide to the promise – and to the dilemmas – of the corporate responsibility movement.

Click here to purchase What Matters Most.

Jeffrey wrote Naturally Clean: The Seventh Generation Guide to Safe & Healthy, Non-toxic Cleaning with Geoff Davis, long-time editor of the Seventh Generation newsletter, Meika Hollender, his eco-minded daughter; Seventh Generation’s in-house chemist and resident environmental guru, Martin Wolf; and product analyst and developer Reed Doyle. The book takes everything the group has learned about cleaners and cleaning over the last 17 years and offers a complete manual to creating and maintaining a chemical-free home.

Naturally Clean also makes the case for why you should eliminate synthetic chemicals from your home, and explains why labels and laws fail to protect consumers from household toxins. It details what those toxins are and how they do their dirty work. In the book’s second section, you’ll learn how to handle cleaning challenges in every room in the house quickly and effectively, all without synthetic chemicals. Next is a complete guide to healthy indoor air, and the book also analyzes many of the products in the “green cleaner” marketplace and tells you which keep their promise to keep your family safe from chemical dangers.

Click here to purchase Naturally Clean: The Seventh Generation Guide to Safe & Healthy, Non-toxic Cleaning.