Blog
Two Roads Diverged In a Yellow Wood...
Posted by the Inkslinger | Wed, Jul. 16, 2008
If you’re anything like me, you’ve no doubt spent a lot of time scratching your head and wondering what the major malfunction is. Because it seems pretty clear that we’re either on the cusp of something wonderful or the brink of something less so.

Raising the bar in home care by integrating science, beauty, and therapy with pure, whole plant-based aromas that connect body, mind, and spirit.

See Video
more
Latest News
See All News
image of a man holding a test tubeAsk Science Man
What is the best way to dispose of the "not so green" detergents I still have in the house?
Dear Besenok: Although it was not done in a "green" way, a lot of energy and materials went into t...
Ask Science Man
The Inspired Protagonist Blog
Greenwashing Is Bad. Really.
Posted by Inspired Protagonist | Mon, Jul. 14, 2008
Is Joel Makower right? No, he’s wrong. Greenwashing is bad and it’s getting worse. First, let me provide some context. In a column for GreenBiz.com, Joel, a frequent commentator on green business issues, asks, "What, exactly, is a 'socially and environmentally destructive' corporation? Is that nomenclature reserved for the worst of the worst, or do most big companies qualify?" ...
Recent Discussion Topics
View All Forums
The Inspired Protagonist's Reading List
Jeffrey Hollender, Seventh Generation's Chief Inspired Protagonist, recommends these books: Page 1: The Big Squeeze: Tough Times for the American Worker; Capitalism as if the World Matters Page 2: Creating a World Without Poverty: Social Business and the Future of Capitalism; The Black Swan Page 3: The Support Economy: Why Corporations Are Failing Individuals And The Next Episode Of Capitalism; Revolutionary Wealth: How It Will Be Created and How It Will Change Our Lives; Presence
More Guides
10 Quick Tips for Green Cleaning
1) Use cleaning products made from safe natural and not-toxic ingredients to prevent exposure to the hazardous synthetic chemicals conventional cleaners contain. 2) Dust with a damp cloth to ensure that household dust, which collects toxins, is removed from surfaces and not stirred back into the air. 3) Open windows and doors occasionally (even in winter!) to rinse out any air pollutants that have accumulated inside.
More Lists