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Our Compensation Principles & Beliefs

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By Inspired Protagonist - June 27, 2008

Money PyramidOver the years, I have frequently spoken out against companies that preach a "we're-all-in-this-together" ethos while tolerating Austrian-Afghanistan disparities in executive-employee pay. But I have offered little in the way of a real-world solution to such hypocrisy. So, as I prepare to discuss our philosophy at Seventh Generation with our newly formed "compensation committee," I want to take the opportunity to share my evolving thoughts with all of you.

Some facts to consider:

a) Over the past 25 years, CEO pay has risen exponentially, regardless of the economic or political climate. It increases faster than corporate profits, economic growth, or average workforce compensation, according to Fortune magazine.

b) Fortune also reports that a recent study by the compensation-consulting firm DolmatConnell & Partners found that CEO pay in the companies of the Dow Jones Industrials increased at a blowout 15.1% annual rate over the past decade.

c) Three years ago, the CEO-worker pay gap was 400-to-1. In 2002, the ratio was 281-to-1, nearly ten times greater than the 1982 ratio of 42-to-1.

d) The most recent study from the research firm Towers Perrin showed that only 21% of employees felt engaged in their work and that fully 38% feel partially or fully disengaged. (Everyone else is somewhere in the muddling middle.)

The purpose of Seventh Generation’s compensation plan
To share our financial success and celebrate our employee owners for their contributions to the growth and success of the company.

To compensate in a way that recognizes both short-term and long-term value generation for all employees, in a manner that shares the total value created in an equitable way with all other shareholders.

To ensure that: 1) passion and commitment are elevated within the Company to meet or exceed annual budget and strategic plans; 2) our employee-retention goals are met and all employees feel fairly compensated.

At Seventh Generation, we are all employee-owners. We share the responsibility of coming together to identify and deliver on our strategic goals. We are all accountable for our business success, for fulfilling our Global Imperatives, and for catalyzing the changes that the world needs all of us to make. To that end, Seventh Generation strives to provide benefits and programs that acknowledge employees as owners of the company and recognize their achievements.

Part of that recognition comes in the form of an annual bonus based on the company’s performance, with a payout that includes cash and shares of stock. If the Company meets or exceeds its profit and revenue goals for the year, all are eligible to share the rewards.

Our Compensation Philosophy
1. In general, the vast majority of US businesses share their wealth extremely unequally.

Equity & Justice
2. Our commitment to “Equity & Justice,” which is part of the Company’s “Essence,” must spread from the inside-out.

3. CEO compensation must be reasonable when compared to both the average employee and the lowest paid employee.

a. In 2008, my base compensation will be less than:

14 times the lowest paid full-time employee and 5 times the average employee

b. In 2008 my total compensation will be less than:

30 times the lowest paid full-time employee and 10 times the average employee

c. Both Whole Foods and Ben & Jerry’s have similar salary caps.

Benefits
4. Our benefits must be “best in class” to attract world-class talent.

5. Everyone should be covered by health insurance that is primarily paid for by the Company.

Employee Owners
6. Everyone in the company should view the business as an owner. Thus, on the day they are hired, they should get a meaningful grant of Seventh Generation stock.

Bonus
7. All employees should be bonused based on the Company’s performance, NOT on individual performance, because all employees must always do what’s best for the whole company. Everyone participates in the bonus pool.

8. Our cash bonus program must be competitive to attract and retain talent.

We welcome your comments!

photo: greefus groinks

Comments
Compensation, the (future) management, and Ricardo Semler
Posted by anvor | Sun, Jun. 29, 2008

Dear Jeffrey –

I don't want to inundate you with my comments when it comes to the level of your personal compensation, for I seem to be the only one interested in the topic (OK, perhaps I am wrong and you're the second person interested.:) But, jokes aside, here are my three cents:

1) Compensation policy is always just a part of the entire management practice/philosophy. Without knowing that practice in its (usually ugly) entirety, it is hard to pass a learned judgment on the compensation policy's appropriateness. A mere statement about "fairness and equality" of pay doesn't help here, for even if your comp is only 1.1 times higher than of the lowest-paid, it is clearly not equal, while fairness of it is, as usual, in the eye of the beholder.

As both former manager and management researcher I find that it is not the compensation that needs to be addressed first, but "fair and equal" measurement of each person's contribution to his or her company's success. The rest is easy.

2) Thank you very much for your notes from the Future of Management conference. It is a most fascinating read, although not everything that CEOs said there seem to correspond to reality. Say, I've studied W.L. Gore and spoke to a few employees there: their management and especially compensation "transparency" is intentionally opaque, and the general secrecy issues make people there rather fearful of each other and outsiders.

Google, too, is getting more bureaucratic and less ineffective managerially, although it is a long way from becoming another Microsoft.

Gary Hamel is head and shoulders above most of the management thinkers, I applaud his attempt to shake the world of management, and I wish him the best. I disagree with only one of his statements which you quoted: "You can't change systems systemically, you need to change a system through hundreds of experiments and surface new possibilities." Unless I misread him for the lack of proper context, he appears to deny that a new management system can be designed to systematically and thus massively change things for the better for everyone concerned: owners, employees, management, etc. If this is what he meant, then he is mistaken – I stumbled on such a system, and if I found one, there can be others.

This said, I fully share Gary's thesis that in the 21st Century great strategic advantages of companies will continue to come largely from the way they are managed. Alas, there are few revolutionaries out there who have the guts and the insight to do something about it.

3) Speaking of management revolutionaries, I want to share with you and your readers a little-known gem hidden in the jungle of the Internet: Ricardo Semler's presentation to the Society of Human Resources Management in 2004. As you will see, Semler not only came to the same conclusions that Gary Hamel, he and thousands of his employees have also invented most of what Gary plans to invent (no disrespect to Gary who wrote about Semler in his book.)

To see that hour-long presentation, please, copy or follow this link http://leighbureau.com/speaker_documents.asp?view=video&id=186 and click on a bandwidth line appropriate for you. Additionally, short interviews with Semler and a walk through his company are on YouTube: http://www.youtube.com/watch?v=gJkOPxJCN1w; http://www.youtube.com/watch?v=rXXpTDl_65M&feature=related; http://www.youtube.com/watch?v=gG3HPX0D2mU.

Enjoy! If the links don't work, please let me know. anvoro@gmail.com

Andrei Vorobiev

Jeffrey's reply to Andrei
Posted by Inspired Protagonist | Thu, Jul. 10, 2008

Dear Andrei,

Thanks for your thoughtful comments. I’ve been on vacation so please excuse my delayed response. Can’t say that I disagree with anything you said. The issue of fairness and equity when it comes to compensation is unquestionably challenging. Is there an absolute standard, or only in the eye of the beholder?I tend to go by the experience of my staff, with the exception that at times I have given them things they thought they didn’t want (stock options.)

I read Richard Semler’s book some years ago, look forward to checking out the video you referenced.

Jeffrey