7gen Bloc
A note from Jeffrey Hollender
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newsvineWelcome to the new Inspired Protagonist, a resource and guide for spotlighting socially responsible business practices and principles on the global stage.
We’re all honored and excited that our ideas, beliefs, and hard-won lessons are fueling interest and action in the business community. We are committed to making the Inspired Protagonist a meeting ground for managers and executives from every industry as well as business students and educators. Our goal is to stimulate debate and billboard the innovators who are merging economic growth with sustainability and social justice. If we reframe a problem, offer up a solution, yield a glimpse of the future, or spark a constructive argument, we have succeeded.
As for the Seventh Generation community, we have launched a new blog. It is called 7Gen Blog, and it will focus on health, the environment and social responsibility. We've also just relaunched our website, SeventhGeneration.com, and introduced the Seventh Generation Nation, our new consumer loyalty program. Please come visit us!
As a company that propagates change by nurturing ideas, we welcome your ideas. Please post your thoughts on how we can make The Inspired Protagonist resonate clearly and loudly within the business community and what we can do to nurture the next level of ideation within our own Seventh Generation community. When you reconnect with us to share your reactions, innovations, and stories, we all benefit and grow—-and ultimately have a better shot at making the world a better place.
--Jeffrey Hollender
Chief Inspired Protagonist
Seventh Generation, Inc.
Jeffrey Hollender, President and Chief Inspired Protagonist of Burlington, VT-based Seventh Generation Inc., is a well-respected advocate of sustainable business.
For more on Jeffrey, click here.
I recently received the following email from an new company with plans for oil drilling in the Arctic. Is it lip service to pacify environmentalists? And who is this mysterious team of "individuals with strong environmental credentials?" Just wondering if anyone here had the inside scoop?
"Las Vegas, NV - March 11, 2008 - Arctic Oil & Gas, Corp. (Pink Sheets: AOAG), a petroleum exploration company, will be creating an environmental advisory board to aid in its development of the "Arctic Commons" prospect. The Company, along with its development consortium, expects to avoid controversies that have plagued the drilling in the arctic National Wildlife Refuge, known as ANWR.
The Company is now in negotiations with both industry and non-industry environmental experts to join this board. The Company expects the Board to help it properly develop the "Arctic Commons" without negative responses from the environmental community, by working diligently to avoid negative impacts on birds, animals and other wildlife in the area.
Arctic Oil & Gas Corp. has also adopted an Environmental Code of Ethics, whereby internal policies have been implemented and are enforced to minimize the company's 'footprint' on the planet. This includes limiting the negative impacts on the natural environment through the responsible use of resources, effective waste management and minimizing of pollution; limit activities, services and facilities to levels that do not threaten the integrity of the planet's resources or systems while continuing to support the economic goals of the company; and seek innovative solutions to mitigate or avoid undesirable environmental, social and cultural impacts.
Peter Sterling, CEO of Arctic Oil & Gas Corporation, stated, 'We believe that it is our duty to preserve the environment of the region, keeping it free from any harm and spillage. We will shortly begin to announce the names of individuals with strong environmental credentials who are joining this advisory board to help us insure the safe and successful development of the "Arctic Commons.'
Mr. Sterling continued, 'We have already committed ourselves and our consortium to the use of specialized, state-of-the-art, drillships, with technologies designed to avoid environmental accidents. We have learned from the mistakes of our predecessors in Prudhoe Bay and other projects. We expect to be a model company for correct environmental development of hydrocarbon resources and we expect our advisors to help us adapt appropriate alternative energy concepts and processes to improve our efficiency. We can do no less.' "- taken from an investor relations email.