Food Fight
On July 3, the Washington Post published an article under the headline "Purity of Federal 'Organic' Label Is Questioned." The story highlighted a long litany of issues and problems that would cause one to wonder why anyone should pay extra for certified organic products.
The Organic Trade Association (OTA) claims that the story, "focused on old news and urban legends. The article also chose to reinforce rhetoric that is not only inaccurate but serves a narrow agenda whose motivations go unquestioned in the article." A press release issued by the organization goes on to refute some of the claims made in the article that it believes are inaccurate or untrue.
With organic foods experiencing tremendous growth, there's no question that things are changing and that the industry, once the exclusive province of small producers and homespun companies, is in flux. Multinational food companies have entered the market as well as bought up smaller brands (Kraft, for example, owns Boca Foods. Kellogg owns Morningstar Farms, and Coca-Cola owns 40% percent of Honest Tea. Unilever owns Ben & Jerry's, and Dannon owns Stoneyfield -- and that's a small sample of the many buyouts and buy-ins that are rapidly consolidating the natural foods landscape).
All this rampant consolidation has created increasing tension between small organic farmers and large multi-national players, and it has created a host of supply issues as the industry gears up to meet the expected huge increase in demand. As a result, compromises are being made -- some good, some not so good.
Still, at the end of the day, the organic certification system remains a good one that deserves our trust, support, and respect.








