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The latest news, food for thought, recipes you’ll love, great advice on everything from raising kids to nurturing bees, plus videos designed to entertain, educate and enlighten. If you’d like to find out what’s on our mind – or let us know what’s on yours -- this is place to be.

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On Working Well

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Author: the Inkslinger

It’s with pleasure that we introduce today’s inspiring guest blogger, Alyssa Kobriger from True Botanica.

When I was in young, I went to a very unique summer camp in central Wisconsin which focused on peace making and global citizenry with an occasional opportunity to swim and make a dream catcher. The experiences I had there had a profound effect on many of my life choices that I have made, and still do. In addition to learning about different cultures, religions, and strategies for non-violence, we talked a lot about the wide ranging impact of our choices and efforts to make a difference in the world – the power of one.

One of the concepts we were presented with was Right Livelihood - doing work that promotes the ideals that you value, respects the earth and the people who live on it rather then sacrificing it for higher profits. In meeting Gregor from Seventh Generation, I felt a connection with him in that we both work for companies which uphold that concept.

I work for True Botanica, a young nutritional supplement company in Wisconsin which has established a reputation in some unique directions:

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Giving It Away

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Author: the Inkslinger

Lara’s post about our weekend in NOLA reminds me that Sheila, Our Grande Dame of Donational Doings, has lately been feeding me her own tales of altruism in action, and they’re well worth a recap. It’s great to be able to give deserving causes some much-needed help and to make smiles grow as fundamental part of doing business. After all, companies and individuals who fail to give something back to the communities that make their successes possible really can’t be considered a success at all. With that in mind…

We recently gave $2,000 to Bike Recycle Vermont This organization collects old bikes, trains disadvantaged teenagers and adults to repair and restore them,

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The Unbearable Darkness of Bee-ing

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Author: the Inkslinger

We’re getting worried about the bees. And not just about the bees but about what the bees are trying to tell us.

If you haven’t heard, honeybees are mysteriously disappearing. Whole colonies just vanishing like some apian Roanoke. It’s deeply weird. All the worker bees in a hive fly off for a day’s work and never return. No bodies. No clues. No bees.

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In the Aftermath of Oprah and Vanity Fair

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April 21, 2007, New York, NY? Success breeds uncertainty. One might think of success as a confirmation of the path one has chosen to travel down. A sign of well made choices or an affirmation that one is headed in the right direction. Yet, there is no right direction, only the making of the direction you have chosen or have happened upon at that particular moment in time. This is something I am prone to forget.

Spring has been subsumed by the beginning of summer. Spring barely had a chance to slowly warm the frozen ground and ease tulip bulbs up through the melting snow and the remnants of fall’s leaves. Just as it began to awaken, spring was overtaken by summer. I’m not quite ready for summer. After winter lingered late into what would have been spring, with snowflakes and endless dark and cloudy days, it was, as it is today, already hot.

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Happy Earth Day! (Here’s To the Only Planet We’ve Got…)

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Author: the Inkslinger

It’s Earth Day. That annual rite of spring where everyone becomes an environmentalist for at least a moment or two. For those of us who prefer to wear the label year-round (and increasingly that’s most of us), it’s a fitting occasion to pause for a moment, get out the imaginary camera, and take a virtual snapshot of sorts of today’s moment in time.

Such photos can tell us more than might be thought. For the big picture itself can often be found hiding in the details that the smaller image captures. So as we open the shutter and capture the light, what does our Earth Day photo say? That people are talking. People are thinking. People are acting. Awareness is reaching critical mass. That, above all else, is the reason to celebrate. Change is arriving. Here are the latest clues:

Let’s begin with a simple question: Why Earth Day? Here are a million wonderful, beautiful, magnificent, miraculous reasons you won’t find anywhere else. And that’s literally only about the half of it.

Weird weather? Melting mountains? Perspiring permafrost? Soaring sea levels? Color me officially concerned. Which is why it’s heartening to find our fellow Americans at last waking up and smelling the climatological coffee.

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My Friday With the Big O: Oprah Goes Green

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Author: the Inkslinger

When people ask me how I spend my days as a writer who largely works out of his home, my joke has always been that I really just sit around the house all day smoking cigars and watching Oprah in my boxers. So it’s more than a little ironic to have actually just finished watching Oprah (albeit fully dressed and sans cigar) as part of my official duties.

Oprah is alright in my book. She stood up to the Texas beef boys
and told them where they could put their crazy food libel laws. She’s pushed some quality literature to the masses via her book club. And she generally doesn’t shy away from the tough issues nor dumb anything down too much. I think she builds a lot of critical awareness of key issues among ordinary Americans who are often too busy to do it by themselves.

Her Earth Day edition show, which featured our products in several segments and just finished airing here in Vermont performed that service for green living. It was like one of those 50-simple-things-you-can-do books transformed into an hour TV show. Nothing too deep green, but lots of good, useful ideas along with well-stated rationales for making the suggested changes.

I was surprised by how well Oprah packed so much solid, important info into such a short time, Among the Seventh Gen-oriented highlights:

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An Oprah-tunity To See Us In Your Living Room

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Rumor has it that Oprah will be sniffing our toilet bowl cleaner this afternoon.

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Net-Impact, Mark Gunther & Me

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Yesterday, I had the pleasure of being interviewed by Mark Gunther, Fortune Magazine’s top “green” reporter, for a series of conversations organized by Net-Impact, a group of several thousand MBA’s committed to making business more responsible. Check out Mark’s thoughts on the conversation in his blog post "Seventh Generation’s Long Journey"

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Wal-Mart’s “Live Better Index:” What Do You Think?

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Well, you never know what to expect next from Wal-Mart. Today, they announced a new “Live Better Index” in an e-mail:

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