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7th Gen Blog

The latest news, food for thought, recipes you’ll love, great advice on everything from raising kids to nurturing bees, plus videos designed to entertain, educate and enlighten. If you’d like to find out what’s on our mind – or let us know what’s on yours -- this is place to be.

Let’s Stop Being Stupid About Smelling Nice

Author: Jeffrey Hollender
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We’ve known it for a long time... Volatile Organic Compounds (VOCs) are bad news. But new research from the National Institute of Environmental Health Services (NIEHS) has now found that one particularly common VOC is particularly hazardous.

According to a just-released NIEHS study, the chemical, 1,4 dicholorobenzene (1,4 DCB), is likely reducing lung functioning in people exposed to it. 1,4 DCB is a chemical found in many air fresheners, toilet bowl cleaners, mothballs, and other deodorizing products. According to the NIEHS, “even a small reduction in lung function may indicate some harm to the lungs.” The agency suggests that the use of such products and materials be reduced, especially around children and those who have asthma or other respiratory illnesses.

That’s an important statement, but the bigger point of the study is this: We live in a world where there’s no one to protect our families from ordinary consumer products. We all need to be our own gate keepers. Let’s start by getting smart about smelling nice.

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According to news reports coming out of Brazil, the Amazon rainforest has been granted a stay of execution at the hands of soy bean growers. Responding to public protests and activist pressure, Cargill, Inc. and other major soy traders have declared that for the next two years they will stop buying soy from growers occupying newly deforested lands.

The decision should go a long way toward halting the clearing of rainforest for massive soy plantations. At least in the short term. If growers and potential growers know they won’t be able to sell their crops, they’ll have zero incentive to undertake the hard work of clearing tropical forest for new plantings.

As Jeffrey and Gregor discovered when they visited the region in June, soy farming has become perhaps the most destructive force in the Amazon basin. (Greenpeace has an excellent overview of the issue here. Be patient… it takes a minute or so to load.) The word that big international soy buyers will now refuse to tacitly fund this destruction is very welcome. It’s a temporary solution, of course, but it will buy some much needed time to (hopefully) put some meaningful permanent protections in place.

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Calling on Congress to Change It

Author: Lara Petersen
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As part of the Change It training, students worked through a simulation earlier this week where they were challenged to solve an energy crisis in “Sweet River, USA.” At first, as with any simulation, there were some participants who seemed a bit apprehensive. But eventually everyone really got into it and enjoyed their simulated energy campaigns, lobbying sessions, and the community events held in Sweet River.

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Hi there, my name is Dr. Jacques, Ph. D. and I am an esteemed member
of the Sweet River University faculty in Sweet River, Esperanza. I
care about climate change and I want to help bring clean energy to
Sweet River University....

Actually, I'm a student member of the Seventh Generation/ Greenpeace
Change It seminar, but I really do care about climate change. For the
past several days most of our engaging discussions and debates
have been focusing on our pseudo campaign we have started regarding
climate change and clean energy at fictional Sweet River University

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I’ve always respected Thomas Friedman. He's smart as a whip, but he's recently become too conservative for my taste. When he says all trade is good trade, and he’d support any free trade agreement without even reading it, he’s gone too far for my tastes. But he’s also a big advocate for alternative energy and a huge critic of the White House inaction on global warming.

Over the weekend, on the Tim Russert show, he went so far as to say that “green” is the new red, white and blue, and the most patriotic thing anyone can do.”

I guess I need to be a fan again. For a price, you can check out his New York Times columns here.

He's also hosting a good documentary on the Discovery channel called Addicted to Oil. It will be rebroadcast on August 14th at 8:00 and 11:00 pm and on August 20th at 7:00 am.

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Inspiration in D.C.

Author: Lara Petersen
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We’ve been really blessed with our guest speakers this week at Change It. Christine Kelly from the Cloud Institute for Sustainability Education woke us up with her Systems Thinking training first thing in the morning yesterday. It was fun, and everyone really seemed to get how it applied to the work that they’re doing here, and out in the world.

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My Brother Peter Would Have Turned 50 Today.

Author: Jeffrey Hollender
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My brother Peter would have turned 50 today. There would have been a huge party around the swimming pool of a rented house near the beach. Loud music, beautiful people, too much to drink.

But he didn’t quite make it to 44. He lived his whole life in half the amount of time most of us do. His life was lived as if it were a movie. Everything was dark or in Technicolor, there was never anything in between. He loved it out here by the ocean. Tanning oil (not sunscreen), a beach chair that ensured his feet never touched the sand, beers in coolers, girls in skimpy bathing suits, and more beautiful people.

I never quite qualified as a beautiful person, this was a badge of external honor. You needed to dress just so, party just right, know the people I never seemed interested in knowing.

My brother Peter would have turned 50 today. I am 51. It’s been 6 years since he was there to orchestrate his own party. I now need to party for him. So tonight I will celebrate his birthday almost as he would have wanted it. There won’t be a lot of loud music and we will have to stand in for the beautiful people. But there will be my three children, my wife and assorted members of her family.

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They’re Changing It

Author: Jeffrey Hollender
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100 of the brightest, most passionate college kids committed to learning the art of social and environmental change have gathered at our Greenpeace activist camp in the 100 degree heat of Washington, DC. These kids have stepped forward to hold themselves accountable for ensuring that we create the kind of future we all dream of. They are not afraid to dream big dreams. Dreams of a world yet to be born. Of a world we are not yet able to see.

The future is in their hands and, more than most, they are willing accept it. They do not look back. They look forward. They are less encumbered by the paths and patterns that keep us locked into the endless cycles of the despair that dissipates hope.

They are curious and unafraid. They have a spirit that is infectious. I am honored to be in their presence, honored to have helped bring them together, honored to share in this small part of their journey with them.

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The Jolly Green Giant

Author: Jeffrey Hollender
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On July 26th Fortune Magazine published a cover story on Wal-Mart under the banner “Wal-Mart Saves the Planet, Well Not Quite…”

Something is going on here that I’m not quite sure we understand.

Whether you believe Wal-Mart is the devil incarnate or are a cheerleader for what they are doing, the truth lies somewhere else.

Call me crazy – but I believe this is a bigger, more significant, pattern changing event. We can’t understand it by looking back – we need to understand it as a new possibility that is rushing toward us. The future in the making.

Think, the end of the cold war, the Berlin wall coming down, our first trip to the moon.

That is not to say it’s all good, but here are 7 things to ponder...

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