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7th Gen Blog

The latest news, food for thought, recipes you’ll love, great advice on everything from raising kids to nurturing bees, plus videos designed to entertain, educate and enlighten. If you’d like to find out what’s on our mind – or let us know what’s on yours -- this is place to be.

Seeding an Expo Forest for the Trees

Author: the Inkslinger
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So a bunch of folks here took off yesterday for the Natural Products Expo East in Baltimore. It’s a humongous trade show where people who make natural products show said products to the retailers and others who buy them. Think of it as a big giant schmooze-fest in a room roughly size of the Astrodome that’s filled with display booth after display booth of each manufacturer’s goodies.

Except for our booth. This year we decided to forgo the usual hey-look-at-our-stuff-isn’t-it-great route because there’s just too much at stake in the world these days. Instead we're building a forest. And here's our first tree:

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Odds and Ends From Out There

Author: the Inkslinger
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Random objects of actionable reflection are careening in large number across my perennially cluttered plane of existence this fine morning. All you have to do is reach out with a net and see what you catch. Here’s a few I just reeled in:

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Cooking in the Thought Kitchen

Author: White Rhino
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Wandering around the blogosphere, one thing becomes clear fairly quickly: There aren’t a whole lot of active blogs out there in the digital ether working to create a movement of change or sustainability or whatever you want to call the one thing that we really need to get moving on. There are a lot of good blogs covering eco-issues and plenty of progressive political blogs, but these are mostly focused on specific subject areas and most often they’re more like a combination newsreel and soapbox than they are about trying to get town meeting going to make a broad range of things happen.

Few and far between are those blogs harnessing all this whiz-bang technology to bring people together, start a conversation about where we go from here, and then use this beginning to build a movement that addresses change in all its forms and on all possible fronts. But the Thought Kitchen is definitely one everyone should check out.

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Tire Burn Heats Up

Author: the Inkslinger
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For those following the twisted saga of our local International Paper Company plant’s intention to burn tires and sewage sludge in its boiler to save a few bucks on their monthly fuel bill, here’s an update from downwind of the Big Ugly:

Plant officials have announced their intention to conduct their initial test burn sometime in early November. They have to give New York State authorities 30 days notice, and that notice is expected any day now.

To reiterate, as the people living directly in the prevailing atmospheric path of the anticipated pollutant plume (I dare you to say that 10 times fast), we really don’t need to need to breath the airborne garbage the tire burn will produce. And produce it will because International Paper is refusing to install modern pollution control technologies on their smokestack. Even without the tire burn, the facility already produces more than twice as much toxic pollution as all the other polluting facilities in Vermont combined. Cough. Hack. Wheeze.

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The Latest Presence in Our Office

Author: Jeffrey Hollender
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It was my great pleasure last week to welcome Otto Scharmer to our office. Otto co-authored the book Presence with Peter Senge and he brought his students from MIT to our office to explore Seventh Generation and to ask questions about any and all aspects of the company.

They were a great group and a handful of people from various departments spent five hours with them talking about what seemed like everything under the sun in a conversation that was as profound as it was probing. As worthwhile as the time was for Otto and his students, it was a tremendous experience for us as well, and I wanted to share Otto’s e-mail to me about the day

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A Greener Apple

Author: Jeffrey Hollender
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Everyday as I read through the news, I'm committed to not let it get me down. And as you know… that ain’t easy. Well, it just got a lot harder.

The only computer I’ve ever owned in my life is an Apple. When our IT department told the company that everyone would be using PC’s, I said, "Great, but not me." When Apple came out with their first lap top, a suitcase sized device, I was one of the first to buy it. My 12 inch PowerBook G4 is an extension of me. It’s always by my side or in my backpack. Wherever I go, whatever I do, it’s right there. This blog post has been written on it as have four books, millions of emails, and who knows how many memos.

But right now my fingers hesitate to touch the keys. I’m ashamed and embarrassed. Steve Jobs, please save me. Do something. Green my Apple!
Greenpeace, an organization I proudly serve as a board member just launched a campaign to let the world know that my Apple (and everyone else’s) contains hazardous substances that other companies have abandoned. Needless to say, for a variety of reasons, this is extremely distressing news to me. The toxic materials inside my Mac are cutting lives short by exposing children to dangerous chemicals in China and India, the two countries most of our so-called "e-wastes" usually end up.

Greenpeace is demanding that Apple “Remove the worst toxic chemicals from all their products and production lines” and “offer and promote free "take-back" for all their products everywhere they are sold.”

Come on, Steve. Please do something!

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Over the weekend, someone at the office pointed out to me that Philip Slater, a columnist at the political blog the Huffington Post, had written an article in which, as part of a larger argument, he said our decision not to sell our products to Wal-Mart was evidence that I was practicing “prissy puritanism.”

Our Wal-Mart decision didn’t come easy. There was a lot of soul-searching and a lot of debate, and as I feel quite strongly about the position those deliberations led to, I felt equally strongly that a reply to Mr. Slater was in order. It took me a few days to get to it, but here’s the comment I left on the Huffington Post this morning …

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Is This Policy Dumb, Stupid or Both?

Author: Jeffrey Hollender
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If I could say it any better I would. But Thomas Friedman’s 9/20/06 column in the New York Times on taxing ethanol imports highlights the political and structural obstacles to common sense.

Friedman writes:

Thanks to pressure from Midwest farmers and agribusinesses, who want to protect the U.S. corn ethanol industry from competition from Brazilian sugar ethanol, we have imposed a stiff tariff to keep it out. We do this even though Brazilian sugar ethanol provides eight times the energy of the fossil fuel used to make it, while American corn ethanol provides only 1.3 times the energy of the fossil fuel used to make it. We do this even though sugar ethanol reduces greenhouses gases more than corn ethanol. And we do this even though sugar cane ethanol can easily be grown in poor tropical countries in Africa or the Caribbean, and could actually help alleviate their poverty. Yes, you read all this right. We tax imported sugar ethanol, which could finance our poor friends, but we don’t tax imported crude oil, which definitely finances our rich enemies. We’d rather power anti-Americans with our energy purchases than promote antipoverty.

The question is what do we do to change this ridiculous situation? I’d love to hear your thoughts!

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A Company of Owners

Author: Jeffrey Hollender
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Last week the entire Seventh Generation staff headed to Trapp Family Lodge
in a Stowe, Vermont, for our annual two day retreat. (The Trapp family is the same one of Sound of Music fame.) The Lodge is a frequent destination for Seventh Gen meetings. It sits high upon a wonderful hill, giving you the impression that the world is at your door. Hundreds of acres of forest provide trails for hiking, snow shoeing or cross country skiing that wind through some of Stowe’s most amazing wilderness.

The theme of our retreat was a question: What does it mean to be an owner of our company?

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How to Be Better and Do Better

Author: Jeffrey Hollender
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My recent post about roadkill and global warming generated some thought-provoking comments, among them this note from fellow inspired protagonist Kevin:

Jeffrey, if you eat meat despite the evidence that a meat-based diet is non-sustainable, how then can we have hope about the future of ethical consumerism?

To shed light on the answer, Stanford's Center for Social Innovation recently came out with an interesting report.

There may be a fundamental disconnect in the marketing of socially responsible products. It is the difference between what people say they want, and what they actually buy.

http://www.ssireview.org/articles/entry/the_other_csr/

If you have the time, I would certainly appreciate hearing your response.

I was going to post my reply here simply as a comment on the original post, but then I thought that maybe it deserved to be a post of its own. So here goes…

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