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This is “Green is Universal” week on NBC. What that means is that almost all of the network's television programs will have some kind of green mention or subject or plot twist, etc.. Daytime, prime time, late night, you name it, NBC has declared that almost all of its programming will feature an environmental theme or connection or info. So we’re going to get the Goracle on 30 Rock and Leno is his garage being eco and Claire cooking up energy saving tips for her high school’s heroic green week, and so on.
It’s a good idea, I think, and an interesting and potentially effective way to get urgently needed environmental ideals and ideas out into the heartland. It’s one thing to preach to converted, which is largely what happen on the Inspired Protagonist and in other green venues, but it’s another entirely to take concepts like the climate crisis and industrial toxins to middle America, where most of the skeptics reside. By putting environmental issues everywhere it goes for an entire week, NBC is helping make sure they can’t be ignored, and such saturation-level attention to green issues may just go along away toward penetrating the minds of those to whom ignorance has been bliss. People won’t be able to avoid this, and even if all they take away from it is that there is a generic environmental problem that’s real and real serious, we’ll make some critical progress where it’s needed most: among the huge swath of average Americans that don’t believe or know there’s a situation that we all have to address right now