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7th Gen Blog

The latest news, food for thought, recipes you’ll love, great advice on everything from raising kids to nurturing bees, plus videos designed to entertain, educate and enlighten. If you’d like to find out what’s on our mind – or let us know what’s on yours -- this is place to be.

 
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Two weeks ago the Financial Times reported some impressive results from the Employee Ownership Index.

“In the UK in recent years, the Employee Ownership Index has outperformed the FTSE All-Share. An investment of £100 in the EOI in 1992 would have been worth £349 at the end of June 2003. The same amount invested in the FTSE All-Share would have been worth £161.”

Beating the FTSE index by over 100% is no small feat. And it supports prior related research that was reported in the Financial Times back on October 27, 2005 that noted that if you had bought stock in all the public companies in Milton Moskowitz’s survey ranking the 100 best companies to work for in 1998, when it was first published by Fortune magazine, and held it until 2005, you would have made twice the annualized return of the S&P 500 Index. If you had sold each year and reinvested in the new list, you would have made three times the S&P return.

Great news!

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Tampons, Tampons, Tampons!

Author: Kendra Sibilia
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Women like a lot of things, some may even say they have too many things. Too much make up, too many shoes, too many of the same black t-shirt. But there is one thing women can never have too many of: Tampons. If they’re on sale, if we won’t need them for weeks, or even if we are just in the store, we buy tampons!

Now imagine you couldn’t afford them. Your next period is dreadful enough wondering where you are going to get your next tampon. A lot of women actually live this way. It is horrifying to think about, and the alternative methods women must result to are saddening to say the least.

Seventh Generation has created a lot of talk about this issue by
promising to donate a box of tampons to a women’s shelter in a specified state when someone drags a heart into a house.

Women all over the internet are discussing this issue and sharing the website. It is wonderful to see because women everywhere are recognizing this need and wanting to do something about it. Women are bonding together to help other women solve a problem that shouldn’t even exist.

Strangers are talking to each other about a common problem and are being proactive together. It is inspiring to see this kind of interaction among bloggers, and who knows what else we can accomplish!

UPDATE: Click here for a followup on this campaign!

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Saving the World With a Cup of Yogurt

Author: Jeffrey Hollender
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Last week’s Fortune magazine ran a most incredible story. It details a partnership between Nobel Peace Prize winner Muhammad Yunus and Danone, the French food company, to build a yogurt factory in Bangladesh. What’s so amazing about the story is that Danone believes that profits are not necessarily “always” essential to creating shareholder value, that there are times when it is appropriate to deploy corporate capital in the pursuit of social benefit that will ultimately create additional brand value.

(Danone) can see social benefits, something (Danone CEO Franck Riboud) says may ultimately be reported on Danone's bottom line along with the revenue from its Dannon and Stonyfield yogurts and Evian and Volvic mineral waters. "We're saying that profit maximization is not going to be the only way to measure value," says Emmanuel Faber, Danone's former CFO, who now runs Asia-Pacific operations for the company and who arranged the lunch between his boss and Yunus. "There is a whole emerging area of picking stocks for social impact.”

The factory – and ultimately 50 more, if it works – will rely on Grameen microborrowers buying cows to sell it milk on the front end, Grameen microvendors selling the yogurt door to door and Grameen's 6.6 million members purchasing it for their kids. It will employ 15 to 20 women.

Danone estimates that it will provide income for 1,600 people within a 20-mile radius of the plant. Biodegradable cups made from cornstarch, solar panels for electricity generation and rainwater collection vats make the enterprise environmentally friendly.

What if we lived in a world where companies didn't measure their performance only in terms of revenue and profitability? What if pharmaceutical companies reported on their bottom lines, along with those familiar figures, the number of lives saved by their drugs every quarter, and food companies reported the number of children rescued from malnutrition?... That's the world Yunus envisages.

This is a real breakthrough, if we can harness the experience and financial resources of the world’s largest companies to address fundamental issues of equity, justice, and poverty, the future may be brighter quicker than I had imagined.

Way to go Danone! And a serious kudos to Fortune for bringing stories like these to corporate America.

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Once More Around the Blogosphere:

Author: Kendra Sibilia
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As I’ve said in previous posts, Seventh Generation is not just a product but an idea. To continue with this idea, there is always a mind behind an idea. Jeffrey Hollender is that mind for Seventh Generation. All of his hard work, incredible values and intellect are not solely appreciated by the employees, bloggers also notice. CSRFanatic’s latest post expresses appreciation for Jeffrey.

“He sets a high standard for building an enduring a great company through his unwavering dedication not to compromise the company’s vision and mission.”

CSRFanatic includes many excerpts from other websites and magazine articles that support his conclusion. Jeffrey stands by his values and makes it look so easy to stand strong against all negative influences. Keep up the good work, you set an amazing example!

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March 3rd, Back in Vermont

Author: Jeffrey Hollender
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The silence is eerie. After the intensity of Bombay, the endless noise of drivers who rarely remove their hand from their horn, as they literally seem to try and move other cars out of their way, the silence in Vermont is both a refuge and an oddity. In some way I feel as if I have been cast out into the wilderness, isolated from civilization.

The luxury of my home, the vast space, the huge number of possessions, the electronic equipment, is hugely disconcerting. We could comfortable fit some hundreds of people in our house in greater comfort than half the citizens of Bombay. It’s painfully clear how I, we Americans, consume an immensely disproportionate amount of natural resources. Consumption that is blindly unconscious. Blind because it is the norm, what others do. Yet compared to a family living under a plastic tarp of less than 20 square feet, with no running water or electricity, my comfort is slightly sickening.

Too much ain’t enough. I used to see a sign that said that almost every day in New York City. It sat on the roof of the old Lone Star Cafe at Fifth Avenue and 13th Street. How true it is. The endless pursuit of more stuff, of a world filled with artifacts rather than value. How do we stop this madness, or at least slow it down? I fear that its familiarity has made it invisible, has caused us to feel all this stuff is essential. I used to believe I had more than I need, now it seems I have 10 or even 100 times more than I need.

The sun is out. The ground is filled with fresh snow. It’s peaceful and quite depressing.

Sorry, but that’s the way it looks from here.

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Mumbai, March 1, 2007

Author: Jeffrey Hollender
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I thought that the politically correct name for the city was Mumbai, but many successful, well educated natives actually still prefer it’s original name, Bombay. This city of 18 million is almost beyond comprehension. Home to both Bollywood, India’s hugely successful movie industry and the world’s largest squatter village of one million people, Bombay is all the contradictions and extremes of India on steroids. Beautiful colonial architecture stands above sidewalks filled with crudely built shacks that house families that effectively are eating, bathing and sleeping on the street in plain view. I was told that almost half the city lives in these structures. I have no idea if it’s true, but where ever you go in this city the poverty is inescapable.

Several hundred yards from the Taj Mahal Hotel, regarded as one of the best in the world, was a sprawling village of tents and corrugated metal structures that housed an untold number of people. At night, to stay cool, people slept scattered about on the ground, one even on the hood of a stray car. The poverty is truly staggering.

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The University of Vermont had the honor of hosting a talk led by Van Jones. Van Jones was one of the founding directors of Ella Baker Center for Human Rights. He is also very concerned with the environment. He is a member of many organizations such as, Rainforest Action Network, WITNESS, Bioneers, the New Apollo Project and the Social Venture Network. The University was very thankful fortunate to have such a passionate figure come and grace us with some of his knowledge.

The speech was titled “The New Dream” presented by “Reclaim the Future.” Van began by telling us we were part of the 3rd wave of Environmentalism. The first wave was conservation which began with the Native Americans. During this time a squirrel could climb up a tree in California and jump from branch to branch and make it to the Mississippi River. The second wave was Regulation which was started with Rachel Carson’s book Silent Spring. Now in the 3rd wave called, Investment. The result of an investment is hoped and assumed to be a positive one bringing many progressive results to the investor. We are in a wave of hope and optimism.

The amount of money our Country is spending on alternative energy, green cars and green products is on the rise. We are currently spending $229 billion dollars a year on all of these materials. These are amazing numbers and they are only on the rise. However the most astonishing fact is that the Green wave is the most racially segregated economy in the United States. The work being put forth to encourage this Green wave is so that it will last forever. If it doesn’t include everyone, then we won’t last very long.

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I sat in the corner of a local coffee hideout the other day, listening to the walah of the store come alive in my mind. It seems from the many conversations that the Academy Awards were alive in everyone's dialogue, and sure the movies were a theme, but the ongoing "discuss" on the green-theme rang out. Gore was a hit. The awards were offset. And the loud call to the wild is that CO2 is it, a way to unite the common with an initiative that will end the threat of our many years of not paying attention.

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So it is over. The judges will soon go into hibernation and look and pick the ten-best. Thank you all who submitted. I deeply appreciate your passion and your effort to create meaningful change. Also, we have 133 strong entries, and we have officially opened the site for viewer voting! truths.treehugger

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