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7th Gen Blog

The latest news, food for thought, recipes you’ll love, great advice on everything from raising kids to nurturing bees, plus videos designed to entertain, educate and enlighten. If you’d like to find out what’s on our mind – or let us know what’s on yours -- this is place to be.

Where Do We i-Go From e-Here?

Author: the Inkslinger
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That was the central question posed at our internet charette, which was held Wednesday and Thursday of this week.

What is an charette exactly? I really had no idea, but it turns out it’s a creative space in which a big giant brain dump/intellectual distillation can take place. You invite a lot of different people with different experiences and perspectives and ask them to spend some time ruminating on a certain subject, in this case what our internet presence should do and be. Everything from the big vision stuff to the nuts and bolts. No rules except that you should leave all preconceived notions at the door and feel free to break whenever you need one.

There was an intense amount of cranial power gathered in the room. Had we been able to physically tap it, the collective mind could have powered Burlington’s electric grid, I’m sure.

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Use Your Vote to Enhance Our Self-Esteem

Author: the Inkslinger
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In case you missed this hot in-house news item… If you’ll look to the immediate left here, in the Captivating Column of Divinely Inspirational Thingamabobs (apologies for the technical jargon), you’ll see up top there that (cue thunderous applause and raucous cheering)...

That's right. The Inspired Protagonist has been nominated for the Blogger’s Choice Award for Best Corporate Blog. Now I know it’s a honor just to be nominated. But if nominations are an honor, what's it like to win? Let’s find out, shall we?

To do that, you guys are going to have to vote because that’s the way this one works: whosoever gets the most votes from their adoring public wins. There are no judges. No juries. Just a ballot box stuffed as full as we can all conceivably get it. So when you’ve got a second or two, head over to the Blogger’s Choice Awards and cast your vote for inspirational protagonism. It’s pretty simple. Just click the little gold “vote” button under our current “total votes” tally. A quick registration and an e-mail later, and you’re in. A couple of clicks after that, and you’re there. Enough clicks and we win. It’s simplicity itself.

Right now we’re #4 with a bullet and just three votes from the number #3 position. Currently, it looks like Google and Southwest Airlines are rallying the troops to maintain the number one and two spots, but they’re not nearly as inspired as we are. Let’s show ‘em how it’s done.

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On Working Well

Author: the Inkslinger
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It’s with pleasure that we introduce today’s inspiring guest blogger, Alyssa Kobriger from True Botanica.

When I was in young, I went to a very unique summer camp in central Wisconsin which focused on peace making and global citizenry with an occasional opportunity to swim and make a dream catcher. The experiences I had there had a profound effect on many of my life choices that I have made, and still do. In addition to learning about different cultures, religions, and strategies for non-violence, we talked a lot about the wide ranging impact of our choices and efforts to make a difference in the world – the power of one.

One of the concepts we were presented with was Right Livelihood - doing work that promotes the ideals that you value, respects the earth and the people who live on it rather then sacrificing it for higher profits. In meeting Gregor from Seventh Generation, I felt a connection with him in that we both work for companies which uphold that concept.

I work for True Botanica, a young nutritional supplement company in Wisconsin which has established a reputation in some unique directions:

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Giving It Away

Author: the Inkslinger
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Lara’s post about our weekend in NOLA reminds me that Sheila, Our Grande Dame of Donational Doings, has lately been feeding me her own tales of altruism in action, and they’re well worth a recap. It’s great to be able to give deserving causes some much-needed help and to make smiles grow as fundamental part of doing business. After all, companies and individuals who fail to give something back to the communities that make their successes possible really can’t be considered a success at all. With that in mind…

We recently gave $2,000 to Bike Recycle Vermont This organization collects old bikes, trains disadvantaged teenagers and adults to repair and restore them,

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NOLA – Hope Floats

Author: Lara Petersen
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As representatives of Seventh Generation, Sarah Thompson and I went to New Orleans this Earth Day for the culmination of One Ton Tree, our Eco-llaboration with Seed Collective, Replant New Orleans and City Year. We spent Earth Day digging holes and planting trees to help replace the 50,000 that were taken by Hurricane Katrina.

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The Unbearable Darkness of Bee-ing

Author: the Inkslinger
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We’re getting worried about the bees. And not just about the bees but about what the bees are trying to tell us.

If you haven’t heard, honeybees are mysteriously disappearing. Whole colonies just vanishing like some apian Roanoke. It’s deeply weird. All the worker bees in a hive fly off for a day’s work and never return. No bodies. No clues. No bees.

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In the Aftermath of Oprah and Vanity Fair

Author: Jeffrey Hollender
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April 21, 2007, New York, NY― Success breeds uncertainty. One might think of success as a confirmation of the path one has chosen to travel down. A sign of well made choices or an affirmation that one is headed in the right direction. Yet, there is no right direction, only the making of the direction you have chosen or have happened upon at that particular moment in time. This is something I am prone to forget.

Spring has been subsumed by the beginning of summer. Spring barely had a chance to slowly warm the frozen ground and ease tulip bulbs up through the melting snow and the remnants of fall’s leaves. Just as it began to awaken, spring was overtaken by summer. I’m not quite ready for summer. After winter lingered late into what would have been spring, with snowflakes and endless dark and cloudy days, it was, as it is today, already hot.

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It’s Earth Day. That annual rite of spring where everyone becomes an environmentalist for at least a moment or two. For those of us who prefer to wear the label year-round (and increasingly that’s most of us), it’s a fitting occasion to pause for a moment, get out the imaginary camera, and take a virtual snapshot of sorts of today’s moment in time.

Such photos can tell us more than might be thought. For the big picture itself can often be found hiding in the details that the smaller image captures. So as we open the shutter and capture the light, what does our Earth Day photo say? That people are talking. People are thinking. People are acting. Awareness is reaching critical mass. That, above all else, is the reason to celebrate. Change is arriving. Here are the latest clues:

Let’s begin with a simple question: Why Earth Day? Here are a million wonderful, beautiful, magnificent, miraculous reasons you won’t find anywhere else. And that’s literally only about the half of it.

Weird weather? Melting mountains? Perspiring permafrost? Soaring sea levels? Color me officially concerned. Which is why it’s heartening to find our fellow Americans at last waking up and smelling the climatological coffee.

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My Friday With the Big O: Oprah Goes Green

Author: the Inkslinger
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When people ask me how I spend my days as a writer who largely works out of his home, my joke has always been that I really just sit around the house all day smoking cigars and watching Oprah in my boxers. So it’s more than a little ironic to have actually just finished watching Oprah (albeit fully dressed and sans cigar) as part of my official duties.

Oprah is alright in my book. She stood up to the Texas beef boys
and told them where they could put their crazy food libel laws. She’s pushed some quality literature to the masses via her book club. And she generally doesn’t shy away from the tough issues nor dumb anything down too much. I think she builds a lot of critical awareness of key issues among ordinary Americans who are often too busy to do it by themselves.

Her Earth Day edition show, which featured our products in several segments and just finished airing here in Vermont performed that service for green living. It was like one of those 50-simple-things-you-can-do books transformed into an hour TV show. Nothing too deep green, but lots of good, useful ideas along with well-stated rationales for making the suggested changes.

I was surprised by how well Oprah packed so much solid, important info into such a short time, Among the Seventh Gen-oriented highlights:

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An Oprah-tunity To See Us In Your Living Room

Author: Jeffrey Hollender
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Rumor has it that Oprah will be sniffing our toilet bowl cleaner this afternoon. Wednesday, she taped an Earth Day segment that covers "green cleaning." Guided through the ins and outs of the world of non-toxic housekeeping by Simran Sethi (recently highlighted in Vanity Fair for her work with Treehugger and the Sundance Channel), Oprah saw fit to celebrate Earth Day by teaching her millions of loyal viewers that green cleaning is essential to a healthy home and a safer planet.

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