What the X?! | Seventh Generation
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What the X?!

3 comments
Author: greenwrite

2X, 3X, 4X… what's with all the Xs in the laundry aisle? Are they something you should get eXcited about? That depends on how eXhausted you get lugging home those big jugs of laundry detergent. And how frustrated you get when you realize a lot of what you're paying for is water.

 

To explain, the "X" on those laundry detergent bottles stands for "concentrated." And the number before the X is the degree of concentration of the product. An easy-to-carry 50 oz. bottle of Seventh Generation Natural 4X Laundry Detergent will do as many as 66 loads of laundry. A 100 oz bottle of 2X laundry detergent will do the same number of loads, and so on.  You get the idea.

 

So how do you concentrate liquid laundry detergent? By taking out some of the water! The process doesn't affect the integrity of the product and ounce for ounce you get more value because you use less detergent for the same results. The more concentrated the detergent, the less you need to do a load of laundry. And unlike other concentrated products that require you to add water before use, concentrated laundry detergents are destined for the washing machine, so adding water isn't necessary. 

 

Big Benefits, Small Bottle

 

There are lots of very good reasons to choose concentrated laundry detergents. Some of the biggest benefits are environmental. Because concentrated products use less water in the production process, they reduce the use of a precious natural resource. Smaller bottles also use less plastic which means less fuel needed for shipping and less packaging to recycle.

 

The good news doesn't end there. Smaller containers are easier to carry and easier to store. Students, apartment dwellers and just about anyone who has to use a laundromat or community laundry room will welcome having a lighter load.

 

Next to the new, single-dose laundry detergent packs, today's super concentrated laundry detergents are unbeatable for convenience, ease of use, and ounce for ounce value. The key to success is to use the right amount of detergent (a lot less than you'd imagine) so be sure to read the product label.

3
Comments

djkanor@gmail.com picture
djkanor@gmail.com
11/29/12
Has there been a thorough assessment of the cost-benefit done to producing concentrated products, since water is used as a base ingredient during their production? Would the liquid products use less water and produce less waste water that needs treating before returning to the stream?
ikswoklow picture
ikswoklow
11/02/12
You have made my day for many months to come! lol Our home is small so I try to organize to optimize shelves,drawers, etc. I am so delighted to hear about your 'X' products!! I am going out to buy some ... they won't take up such a lot of space in my laundry cupboard! THANK YOU!
loukymom picture
loukymom
10/26/12
Thank you for the information on the X factor in laundry detergent. I'll now go for the smaller, easier to carry, but does much more laundry container. Thanks again, Terri Bidwell