USA Yesterday | Seventh Generation
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USA Yesterday

Author: the Inkslinger

We got some good ink in yesterday's edition of USA Today. More to the point, we got a nice photo and the issue of unhealthy chemicals in consumer products got some much needed mainstream media coverage, which I think we can all agree is even better.

Following the paper's sound-bite tradition of never printing more in any given article than can be digested between subway stops, the article doesn't t dive into the deep end of the subject by any means, but what really matters is that USA Today gave any ink to this issue at all . They did, and that's a good thing no matter what. Even more impressive, the piece generally falls on the precautionary side of things and rather than give manufacturers a soap box to spin the damning PR their way, it instead chooses to cite independent sources like the Environmental Working Group and Consumers Union. That's a positive development. Let's hope for the sake of public health that it's the beginning and not the end of paper's coverage of the subject.