7th Gen Blog

Say it ain't so! A new study being reported just about everywhere finds (gasp!) that organic foods (no!) are no more nutritious (horror!) than conventional foods (shock!). Media alarms are blaring. Big Agriculture is crowing. Consumers are confused, and just about everyone appears to have forgotten the most important thing of all.
 

In my house, September 1 is the first day of winter. Or at least the first day of thinking about it. That's the day I start my cold weather to-do list. There's wood to stack, summer gear to put away, and, most of all, a host of things to check to make sure that once the snow starts to fly we don't freeze solid and go broke doing it.

When it comes to getting the job done, Seventh Generation cleaning products have earned their reputation for great results. Our plant-based household care products handle daily cleaning needs without harsh chemicals or synthetic scents. They even take care of most cleaning needs for the offices at Seventh Generation headquarters here in Burlington, VT.
 

When we got our solar water heater, a well-meaning friend cautioned that its unconventional nature might actually detract from our home's value because homebuyers don't like things they aren't used to. He'd heard that on the market, "green" homes are a novelty not worth the premium they cost to create.

We, of course, didn't care. Our home is for us, not some generic future buyer from whom we wish to wring maximum profit. Our goal is sustainable living, whatever it takes.