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Can’t Get No Satisfaction

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Author: the Inkslinger

Sometimes a guest post arrives which needs nothing extra added from anyone here. This is one, and here it is…

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An Apology

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You have to love Consumer Reports. Their vigilance when it comes to looking out for consumers is as boundless as their enthusiasm for the job, and, as I learned late last week, no detail gets overlooked along the way.

I wish I could say the same for things here. But details occasionally do get overlooked on our end. Stuff happens. I’m philosophical about it. As a company that’s gone from struggling to explosive growth in the space of just a few years (a corporate Cinderella story if there ever was one), I know all too well how many days we spend just trying to hang on as this roller coaster picks up steam. We do the best we can, so I can’t complain. But Consumer Reports can. And last week they did and rightfully so.

At issue was the label for our Automatic Dishwasher Gel. One of the words that appears on the front is “biodegradable,” an implicit message that our formula breaks down in the environment. And all of it will except for one polymer-based cleaning agent that it uses. (There’s another cleaning agent in the formula that does biodegrade, and both are needed for the product to work.) In accordance with our belief in full ingredients disclosure, this important information appears on the back of every bottle. Still, without an asterisk or some kind of immediate notation on the front, “biodegradable” really shouldn’t be there. But it is. And Consumer Reports quite correctly wondered why. Here’s the story:

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“Today Show” Organic Product Segment Is So Yesterday

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Author: the Inkslinger

Special thanks to friend and customer Jack, who alerted us last night to a segment on yesterday’s Today Show about organic foods. As Jack noted in his e-mail to us, the 6-minute piece contained plenty of debatable points. I watched it last night and agree. I’d add that it also just about completely missed the boat on many of the most important aspects of organic food. In general, the segment felt more like sloppy fluffy filler than a serious news report seeking to actually inform the public.

But here’s the kicker… Jack writes:

“At the end, the reporter referred to a 7th Gen package on the counter and said, "Do we really need organic toilet paper?" followed by laughs in the studio.

You can watch the segment here. (The Seventh mention comes in the last few seconds.) Afterwards, if you feel so inspired, you can head over to the discussion thread for this segment on the MSNBC forums and drop off your opinions. Jack’s spot-on comment there drew a big round of virtual applause here in Vermont:

“Ha Ha Ha - Funny joke at the end about "organic" toilet paper. The toilet paper on the counter, Seventh Generation, is not Organic. This shows how ignorant most people, including those that are supposed to actually study and report on these issues, are regarding natural and organic products. The issues discussed in the story are important, but are not the only ones germane to natural products. For example, many toilet papers come from virgin trees harvested from the Boreal Forest/Circle which is one of the largest carbon sinks in the world. Without these trees, no amount of toilet paper in the world will clean up the do-do we'll be in as a planet. Nice "reporting" Today.”
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Method AND Seventh Generation - let the dialogue deepen

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Author: Gregor

It recent came to our attention that Good Human blog had begun a post called Method vs. Seventh Generation - let the battle begin, and while I am appreciative of the opening to good deep dialogue it did raise questions.

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7th Gen Natural Mint Party

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Martin Wolf, the Director of Product Consciousness at 7th Gen put on a brief and yet minty mint-party, celebrating the release
of our naturally minted toilet bowl cleaner. The scent for the past four years has been from a synthetic source. The video-log
tells the rest...

WR

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