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Turn Bath Time into Baby's Favorite Time!

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Author: Seventh Generation

If you've ever tried to control a squirmy infant during bath time, you'll understand why parents are calling Seventh Generation's new Foaming Baby Shampoo & Wash the "one-handed wonder."  A one-handed pump is all it takes to release a rich burst of suds into your cupped palm, leaving the other hand free to k

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Keep Baby Naturally Drier and More Comfortable

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Author: Seventh Generation

The diaper years don't last forever, but if your little one has an irritated bottom, it sure can seem that way.  Seventh Generation's new Diaper Cream can save the day by helping to form a natural shield against wetness while it moisturizes and soothes.

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Baby Your Baby's Skin When the Sun Shines

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Author: Seventh Generation

Chances are, you're aware that babies are more susceptible to sun damage than adults are. But do you know why

 

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Helping Your Daughter Choose Feminine Care Products

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Author: sheila hollender

Given our daily battle to protect our families and children from toxins in the air and in our foods, it's time to pay attention to the feminine care products we introduce our young daughters to. Since most moms are responsible for helping their daughters choose, it's important for them to understand the processes that go into making tampons and pads.

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It's Sextuplets! Baby Personal Care Line Joins the Seventh Generation Family!

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Author: Seventh Generation

We're delighted to announce the arrival of our Baby Personal Care line!

Conceived by the parents of Seventh Generation, our six newest additions are a welcome part of our growing baby care line. They're also the first line of baby personal care products to receive the USDA  Certified Biobased seal -- your assurance that our formulas are plant-based.

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Special Introductory Savings on NEW Overnight Diapers!

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Author: Seventh Generation

Our NEW, Lorax-Approved, Free & Clear Overnight Diapers are our most absorbent yet, with the extra protection sweet dreams and cheerful excursions demand. Like our baby-delighting diapers and training pants, Free & Clear Overnights are free of fragrances, latex, chlorine, and petroleum-based lotions.

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