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Discover a Soft You Can Feel Good About

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Author: Seventh Generation

Oh how we love our soft towels, fluffy fleece, and cling-free synthetics!  And one of the easiest ways to keep them that way is with fabric softener. But did you know that many fabric softeners use animal tallow as the primary softening agent in their formulas?

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Why Does the Lorax Love Our 4X Detergent?

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Author: Seventh Generation

Could it be our triple-enzyme, stain-fighting power?
Or our revolutionary, earth-friendly bottle?

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Top 10 Money & Energy Saving Laundry Tips

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Author: Seventh Generation
  1. Choose Energy Star, HE Appliances. The efficiency of these machines is amazing! They require about 40 percent less water per load, consume up to 60 percent less energy, and are more effective in removing water during the spin cycle -- so less time in the dryer.
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Green Home Guide

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Author: Seventh Generation

Creating a healthy home is a journey. There are a lot of possibilities to consider, and you won’t get there overnight. We recommend taking it slow, and choosing the options that best fit your family, your lifestyle and your budget. Every action you take will help you Protect Planet Home!

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New, Easy-Spray Household Cleaner Bottles on Shelves Soon

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Author: Seventh Generation

What's better than Seventh Generation's hard-working, non toxic, biodegradable household cleaners? How about those same great household cleaning formulas in new, ergonomically friendly bottles made from 25% post consumer recycled resin (and transitioning to 96% in the first half of 2012)!

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Fast Company Zeroes in on the Eco-Benefits of Seventh Generation's 4X Bottle

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Author: Seventh Generation

We’re thrilled to see Seventh Generation's Natural 4X Laundry Detergent bottle get the attention it deserves! Fast Company magazine applauds our new direction and graphically compares the life cycle of the eco-friendly, cardboard bottle to that of an ordinary recycled  plastic container.

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Give The Gift of Seventh Generation and Save!

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Author: Seventh Generation

We're thrilled to announce that we are relaunching the Seventh Generation web store. You can buy all of our products from us directly, with great new free shipping offers. To THANK YOU, we'd like you to be the first to learn about a very special deal for the holiday season:

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We Love Our Hand Wash and Hope You Do Too

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Author: Seventh Generation

Have you had a chance to try our new handwash? It's quickly becoming one of our favorite products here in Vermont, where Seventh Generation is headquartered.

Our dermatologist-tested, hypoallergenic formula uses natural, plant-derived cleaners and is free of triclosan, dyes, and synthetic fragrances.

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Green Cleaning for Fall

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Author: the Inkslinger

Vermont's autumnal glories are in full swing and that tells me that it's time for a round of fall green cleaning.

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Win a Seventh Generation Trip to France or Italy!

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Author: Seventh Generation

All scents are not created equal, especially when it comes to dish liquid! The ingredients we use to create the scents in our Natural Dish Liquid come from fields, not factories, honoring their origins and the careful hands that cultivated them.

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