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An Apology

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You have to love Consumer Reports. Their vigilance when it comes to looking out for consumers is as boundless as their enthusiasm for the job, and, as I learned late last week, no detail gets overlooked along the way.

I wish I could say the same for things here. But details occasionally do get overlooked on our end. Stuff happens. I’m philosophical about it. As a company that’s gone from struggling to explosive growth in the space of just a few years (a corporate Cinderella story if there ever was one), I know all too well how many days we spend just trying to hang on as this roller coaster picks up steam. We do the best we can, so I can’t complain. But Consumer Reports can. And last week they did and rightfully so.

At issue was the label for our Automatic Dishwasher Gel. One of the words that appears on the front is “biodegradable,” an implicit message that our formula breaks down in the environment. And all of it will except for one polymer-based cleaning agent that it uses. (There’s another cleaning agent in the formula that does biodegrade, and both are needed for the product to work.) In accordance with our belief in full ingredients disclosure, this important information appears on the back of every bottle. Still, without an asterisk or some kind of immediate notation on the front, “biodegradable” really shouldn’t be there. But it is. And Consumer Reports quite correctly wondered why. Here’s the story:

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