A new survey
out from an environmental marketing firm called EcoAlign has found that a large percentage of Americans lack a basic understanding of the fundamental energy efficiency terms we’ll need to know in order to get smart about energy use.
The survey of 1,000 people asked them to match a handful of key energy terms (Energy Conservation, Energy Efficiency, Demand Response, Smart Energy, Clean Energy) to provided definitions. Then interviewers asked the same respondents to simply define these terms themselves without any help. The results could be seen as slightly alarming. For example, according to EcoAlign’s analysts:
- Only 13% of respondents think energy efficiency has to do with saving money or cutting down on fuel costs.
- Just a third of respondents could correctly define “energy conservation” and energy efficiency.”
- Only about one third, 30%, of Americans understand the term “smart energy” and about the same amount, 32%, say they are not doing enough in terms of “smart energy.”
- 14% couldn’t match clean energy with its definition.
It’s tempting to look at numbers like these and be slightly if not completely dismayed. But should we be? I don’t think so.