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Discover a More Natural Way to Fight Stains

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Author: Seventh Generation

If you've ever worried about using harsh stain remover products, we have a solution you'll love. Seventh Generation's new Natural Laundry Stain Remover is a USDA certified biobased product that lets you spray away spots and spills with no worries.

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Discover a Soft You Can Feel Good About

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Author: Seventh Generation

Oh how we love our soft towels, fluffy fleece, and cling-free synthetics!  And one of the easiest ways to keep them that way is with fabric softener. But did you know that many fabric softeners use animal tallow as the primary softening agent in their formulas?

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Lorax Event This Weekend

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Author: Seventh Generation

Visit select Walmart stores this weekend - Saturday, March 3rd - for an exciting Seventh Generation Lorax event! 

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Join the Lorax Generation for Your Chance to Win a Trip for 4 to Redwood National Park!

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Author: Seventh Generation

Like Dr. Seuss's The Lorax, we're dedicated to "speaking for the trees" -- and we'd like you to visit them! Not just any trees, of course, but some of the world's oldest and tallest at Redwood National Park.

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Why We Speak for the Trees

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Author: Chris Miller

At Seventh Generation, providing consumers with better paper products has been a core part of our business for almost 25 years. This commitment comes from a deeply held belief that precious, old-growth forests should never be cut down and turned into products we use to blow our noses or wipe spills off our kitchen counters.

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The Word of the Lorax Seems Perfectly Clear -- And Now Once Again It's One We'll All Hear

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Author: the Inkslinger

Who was the Lorax and what did he say?
Too many people can't tell you today
His is a message that's largely forgotten
And that's a fact that's largely rotten
So we're bringing him back for a happy reprise
And once more letting him speak for the trees

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