7th Gen Blog

This is Adam, Seventh Generation Facilities Associate by day, up-and-coming magician by nights and weekends. I had the pleasure of winning Seventh Generation's in-house "How I Live Like the Lorax" contest recently and found myself, along with my fiancé Natasha, on the trip of a lifetime to the Hollywood premiere of Dr. Seuss's The Lorax. Since our return, everyone's wanted to know, "How was it?" so Seventh Generation asked me to blog about our adventures. Here we go!

Like Dr. Seuss's The Lorax, we're dedicated to "speaking for the trees" -- and we'd like you to visit them! Not just any trees, of course, but some of the world's oldest and tallest at Redwood National Park.

Who was the Lorax and what did he say?
Too many people can't tell you today
His is a message that's largely forgotten
And that's a fact that's largely rotten
So we're bringing him back for a happy reprise
And once more letting him speak for the trees

Chances are, you've seen our favorite fuzzy little orange guy and his stamp of approval on Seventh Generation packages and products. Like Dr. Seuss's The Lorax, we're dedicated to "speaking for the trees" and leading the Seventh Generation nation to a cleaner and greener future. The Lorax's message is so closely aligned with our mission, in fact, that we've partnered with NBC Universal in the cinematic debut of Dr. Seuss's The LORAX, coming to theaters March 2, 2012.