Arabic culture speaks of powerful magical beings who live inside bottles. Rub the bottle and the genie appears to grant any wish. It sounds far-fetched, but it's not. At Seventh Generation, we have a very real genie who lives inside every bottle we make and makes the magic pour out. We call him Scienceman, a.k.a. Martin Wolf.
As a mom, I find myself worrying about just about everything. Most of my parenting experience (all two years and four months of it) has been full of wonder, joy, interrupted sleep and sticky fingers. But there are plenty of quiet moments when I find myself thinking about the unthinkable. News reports run through my head and I count worries instead of counting sheep.
In 2008, Clif Bar & Company launched In Good Company, an alliance of values-driven businesses supporting community solutions through week-long, hands-on projects focused on food, housing, and environmental issues. Seventh Generation was a key partner along with EILEEN FISHER, Timberland, Annie's Home Grown and Numi Organic Teas.
September isn't even half over and already it's been a month to remember. Procter & Gamble recently announced it was removing the hazardous chemicals triclosan and diethyl phthalate from its products by 2014. Yet that huge news is nothing compared to the remarkable nontoxic bombshell Wal-Mart just dropped.
Seventh Generation and Earth Echo International have joined forces to launch a video contest in which young people can share how they are helping to create a toxin-free generation. Prizes include a Go Pro Premium camera, Patagonia gift certificates and Seventh Generation home and personal care products.