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Up On the Roof at the Vanity Fair Photo Shoot

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(Note: I wrote this post in January, immediately after the photo shoot for our new Vanity Fair magazine feature. I couldn’t post it then because the contents of the issue were secret and they asked us all not to say anything about it. But now that the magazine is on newsstands, the coast is clear. So here’s my own “snapshot” from behind the scenes at the shoot…

San Francisco, Blue Sky Studios. We have a pretty special opportunity: being included in Vanity Fair’s April 07 Green Issue. We’re sharing the stage with the founders of Method, Eric Ryan and Adam Lowry. I arrive at 12 noon. In the studio the “shooter,” Todd Eberle, is assembled with four photographer’s assistants, a set designer, a stylist, an assistant stylist, a “groomer,” a local personal assistant and two Vanity Fair staffers. I count 12 people in all. They've been here since 10am. There are Apple laptops, food, clothes, product, makeup, lights, and equipment everywhere. The day before they began to build the set. I’m the first one into “styling’” which means I strip to my boxers as they try on 15 – 20 different outfits. You can’t wear your own clothes. Everything about the photo is designed. It feels as much like a theatre piece as it does a photo shoot.

I end up in a paper thin stripped crew neck sweater and Levis jeans. I don’t feel particularly hipper than I did in my own clothes, but then my kids don’t consider me particularly fashion forward. On to the “groomer.” She starts with a haircut before filling my head with “product” to keep my hair standing on end. Then on to makeup. By 1:00 pm I’m ready to go. By 2:00 pm, I’m still waiting and am now using the time to explore ways we can collaborate with Method to fend off the consumer packaged goods giants.

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Vanity Thy Name is Green

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Author: the Inkslinger

The new (May) issue of Vanity Fair has just hit newstands from coast to coast. It’s the annual green issue (which ironically must have required a small forest to produce, but let’s not go there. Treehugger did last year and it wasn’t pretty). This year, Leo is on the cover. And Seventh Generation is inside. In a full-page pictorial feature that has Jeffrey and our friends at Method standing on a rooftop in San Francisco amidst shiny piles of safer cleaners. Nice shirt…

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Method AND Seventh Generation - let the dialogue deepen

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Author: Gregor

It recent came to our attention that Good Human blog had begun a post called Method vs. Seventh Generation - let the battle begin, and while I am appreciative of the opening to good deep dialogue it did raise questions.

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