7th Gen Blog

Could it be our triple-enzyme, stain-fighting power?
Or our revolutionary, earth-friendly bottle?
Actually, it's both! And the more you know about our friend The Lorax and his message of environmental truth and ecological hope, the more you can see why all sorts of things about our Natural 4X Laundry Detergent might make him smile. 

Creating a healthy home is a journey. There are a lot of possibilities to consider, and you won’t get there overnight. We recommend taking it slow, and choosing the options that best fit your family, your lifestyle and your budget. Every action you take will help you Protect Planet Home!

We’re thrilled to see Seventh Generation's Natural 4X Laundry Detergent bottle get the attention it deserves! Fast Company magazine applauds our new direction and graphically compares the life cycle of the eco-friendly, cardboard bottle to that of an ordinary recycled  plastic container.

The article offers an eye-opening look at the resources saved and waste avoided throughout the supply chain, not to mention the significantly higher likelihood of consumers actually recycling the 4x cardboard bottle.

Have you had a chance to try our new handwash? It's quickly becoming one of our favorite products here in Vermont, where Seventh Generation is headquartered.

Our dermatologist-tested, hypoallergenic formula uses natural, plant-derived cleaners and is free of triclosan, dyes, and synthetic fragrances.