7th Gen Blog

At Seventh Generation, we have always sought to bring to market the most effective, natural, and sustainable household and personal care products.  Since the beginning, we have focused on designing products from plants, not petroleum.  We have worked hard to reduce, not just the environmental footprint of our products, but also the impact of how we get our products to market.  We manufacture our products regionally, so we don't have to ship from one coast to the other.  We have also moved to shipping tons of our products by rail instead of truck.  Over the last

Each year, Whole Planet Foundation changes the lives of hundreds of thousands by helping to alleviate poverty in the communities that supply Whole Foods Market stores with products. This year's Prosperity Campaign seeks to empower 180,000 people with microcredit loans and the chance to change their lives through entrepreneurship.

Who was the Lorax and what did he say?
Too many people can't tell you today
His is a message that's largely forgotten
And that's a fact that's largely rotten
So we're bringing him back for a happy reprise
And once more letting him speak for the trees

We’re thrilled to see Seventh Generation's Natural 4X Laundry Detergent bottle get the attention it deserves! Fast Company magazine applauds our new direction and graphically compares the life cycle of the eco-friendly, cardboard bottle to that of an ordinary recycled  plastic container.

The article offers an eye-opening look at the resources saved and waste avoided throughout the supply chain, not to mention the significantly higher likelihood of consumers actually recycling the 4x cardboard bottle.