Taking Seventh Generation On The Road, Part 3 | Seventh Generation
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Taking Seventh Generation On The Road, Part 3

Author: Zak Jensen

In case you haven't seen Part 1 or Part 2, here's the short story: 
Seventh Generation partnered with us on a cross-country drive from Burlington, Vermont -- the hometown of Seventh Generation -- to San Francisco, our new home. Along the way we've stopped in various cities to share Seventh Generation product samples and talk to people about the company and our road trip.

After over 3,000 miles, we've arrived at the final destination! Vanessa and I spent a full day on the road, driving from Salt Lake City across the Great Basin, over Donner Summit and down to San Francisco. In the Bay Area we visited four stores over the course of our first week in town: Rainbow Coop and Haight Street Market in San Francisco and two Berkeley Bowl locations in Berkeley. For this final stage, it was great to have samples of the new 4x liquid laundry detergent, which were super popular, especially when people learned about the new package it comes in. Lots of people also loved the essential-oil-derived Geranium Blossoms and Vanilla aroma, mentioning that it wasn't overpowering or too perfume-like.

It's been an incredible trip across the country, thanks in large part to our partnership with Seventh Generation. The impetus to stop in new cities and engage with strangers added a richness to the experience that we wouldn't have found on our own. We enjoyed talking with people -- devoted Seventh Generation fans and curious newcomers alike -- about some of the reasons why we think it's such an awesome company, from the "Free and Clear" products to their LEED certified headquarters on Burlington's waterfront. Thanks again to Seventh Generation, all the stores that hosted us along the way, and to the people we talked to in each city.