Your laundry room may not look like a Hollywood studio, but if you're using conventional detergents there's some serious visual trickery going on when you pull each load off the line. It's strange but true -- almost every conventional detergent contains chemicals called optical brighteners whose only purpose is to trick us into believing that the fabrics of our lives are whiter than white and brighter than bright.
I'd say yeah-sure-whatever-who-cares except that optical brighteners pull some nasty tricks on people and the environment as well, and that makes them a pretty dim idea at the end of the day. A spooky October video shows the eerie things optical brighteners leave behind on our clothes and bedding. Check it out and just say no to the glow.