Sour Apple (My Computer’s Not Getting Any Greener)
Greenpeace’s Green My Apple campaign is continuing to roil the digital waters. At least where its target is concerned.
As reported in the most recent edition of Rachel's Precaution Reporter, Greenpeace's high profile 'Green my Apple' booth at the Mac Expo was shut-down at the start of the event. Organizers of the Mac Expo claimed they had received complaints from “unnamed sources” about the display.
As a Greenpeace board member and lifelong Apple user I’m sad if not angry at Apple’s heavy-handed treatment of Greenpeace campaigners who are attempting to raise awareness of Apple’s poor environmental design standards.
This unwillingness to engage in dialogue, this unwillingness to tolerate criticism is the exact opposite of what corporate responsibility is about. And the use of huge corporate resources and connections to silence those who are challenging business to do better is a terrible example for such an innovative company to set.