Shopocalypse | Seventh Generation
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Author: the Inkslinger

Talk about giving thanks…Thankfully, I can’t see it from here, but today is Black Friday, that deeply spooky day-after-Thanksgiving, when Americans who scare me flock to stores and malls well before the sun has even risen for what’s become a thoroughly bizarre national tradition: An institutionalized day of mass overconsumption on a grand scale.

I guarantee you that before the day is out I will have seen film footage of someone getting seriously injured in a 4:00 am Florida Wal-Mart stampede for poor quality LCD TVs priced like Pop Tarts. I will have seen video of my fellow citizens locked in fisticuffs over the last remaining box of the season’s hottest must-have toy. And I will have watched a mall parking lot interview in which Mom, Dad, and the kids stand beside a carload of freshly acquired stuff and declare how much fun it is to come together as a family like this.

I have nothing against against the holidays. I like to share a nice Thanksgiving turkey like anyone else, and Christmas is a magical time of myth and imagination for my daughter. But elsewhere in the country a strange madness seems to have taken hold, a frightening disease that makes people want more and more and more until now the holidays have been transformed into a celebration of needless acquisition that, disturbingly, is happening earlier and earlier each year. Those quiet days of peace and family I remember growing up have become all about eating too much and buying too much and spending too much, and the earth is groaning under the insane weight of it all. I think it's time to ask ourselves: Do we really need to go out and stuff our shopping carts less than 12 hours after we’ve finished stuffing our faces like it was our last supper? (Someone told me yesterday that Americans consume between 5,000 and 7,000 calories on Thanksgiving Day. That’s like 3 days worth of eating! What’s up with that?) Do we really need a "shopping season"? Where does it all end?

For my family, it ends before it starts. We’re celebrating Buy Nothing Day today. We’re staying home and eating leftovers. Curling up by the fire and reading a good book. And then we’re going to spend some quality time with our good pastor, Reverend Billy. Here’s hoping more of our fellow country men and women see the wisdom of his sage advice soon and that weird symptoms of unsustainability like Black Friday and the binge era of overconsumption it so perfectly encapsulates go the way of the dinosaur.