Seventh Generation Joins Growing Movement to Oppose Expansion of Tar Sands

At Seventh Generation, we have always sought to bring to market the most effective, natural, and sustainable household and personal care products.  Since the beginning, we have focused on designing products from plants, not petroleum.  We have worked hard to reduce, not just the environmental footprint of our products, but also the impact of how we get our products to market.  We manufacture our products regionally, so we don't have to ship from one coast to the other.  We have also moved to shipping tons of our products by rail instead of truck.  Over the last 5 years, our operations team has reduced the ton-miles, or the number of miles a product travels from manufacture to store shelves, by over a third.  We are proud of this work our team has done. 


But, we believe we also have an obligation to weigh in on an incredibly important debate, at this time, in our country.  Whether or not fuels derived from Canada's Tar Sands should be a part of our energy future, in the United States.  And we believe the answer to that question is no.  We believe instead of building a multibillion dollar pipeline to move new sources of fossil fuels to the United States, that we should instead be focused on how we use less fuel, not more.  That building a massive new pipeline, that crosses our entire country from north to south, commits us to another generation of addiction to oil.  That's the wrong direction for our country and our environment.


Which is why we are pleased to be working with our Friends at Forest Ethics.  They, in conjunction with others, including fellow Vermonter Bill McKibben, to fight the expansion of Canada's Tar Sands.  And why we have publically pledged to work throughout our supply chain to identify the sources of fuel used to move our products to market, and make continuous and ongoing progress in reducing the fuel that comes from refineries that process feedstock from Canada's tar sands.


It's not going to be easy, but it's the right thing to do, and we are committed to doing the right thing.  If you want to learn more about Canada's tar sands, visit Forest Ethics to learn how to get involved.  And we will keep you updated on our ongoing journey towards a more sustainable future.


photo: ForestEthics