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There's a new book out that we're liking for a whole lot of reasons. Pocket-sized, The Better World Shopping Guide grades just about every company making consumer products on an A to F scale. The idea (and it's a great one) is that you bring this at-a-glance book with you whenever you shop for groceries, electronics, baby items, and lots of other categories. You consult it as you go, selecting only those products whose manufacturers are worthy of your financial support.
These are serious ratings. The book's authors spent five years analyzing 27 databases and indexes covering the social and environmental performance of more than 1,000 companies over the last two decades. And guess what?
Seventh Generation was found to be the No. 1 company on the planet, and our products are declared the most worthy in every category in which we offer an option.
We're no strangers to accolades, but this one is huge. To come out on the very top of such an effort is quite extraordinary for a small company like ours. But that's not why you should read this book. Chances are you already buy our products, so it’s the rest of your shopping cart you need help with. This book can teach us all how to be No. 1.