Seventh Generation's approach to sustainability runs throughout our supply chain, from the bottles we use to our manufacturing partners, to the source of our ingredients. A key focus of our sustainability work this year involves one of those ingredients, palm kernel oil. The active ingredient in our plant-based surfactant, palm kernel oil is one of the most important ingredients in our all-natural, non-toxic cleaning products.
While we stand by the decision we made many years ago to use only natural plant-based surfactants in our cleaning products), that doesn't mean there aren't problems with how some of those ingredients are produced. Palm kernel oil, grown primarily in South East Asia, has been a strong driver of rainforest destruction. Large swaths of forests in Indonesia and Malaysia have been cleared to meet the skyrocketing demand for palm oil and palm kernel oil. This is threatening important species and the communities that call the rainforests home. To add insult to injury, clear cutting the rainforests is responsible for about 1/5 of the world's global warming pollution.
Seventh Generation is working hard to be a part of the solution to rainforest destruction. We have partnered with Rainforest Action Network to help educate and activate our consumers, and to advocate for policies that would create financial incentives to keep forests standing, instead of clear cutting them.
And we are very pleased to have partnered with the Prince's Rainforest Project. Prince Charles has been a leading voice for the protection of all the world's rainforests, and we are thrilled to join him and many others, including Sting, Robin Williams, and Richard Branson in the Rainforest SOS campaign.
Jeffrey Hollender, our Chief Inspired Protagonist, sent his video SOS for the rainforests, and I encourage you to join him in sending your own. Your voice will join those of millions of others from all over the world. Together, we can all be part of the solution. Creating an SOS is quick, easy, and most of all, important.
