Ready… Set… Grow! | Seventh Generation
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Ready… Set… Grow!

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Author: the Inkslinger

This just in from Sarah T.:

One little tree makes a ton of difference. It’s a simple idea, and this is what it means: This year for Earth Day, Seventh Generation is partnering with two incredible non-profits to make tons and tons of difference in an area that needs it most. We’re joining forces with the Seed Collective and Replant New Orleans to promote urban reforestation in New Orleans.

It starts with SEED, an on-line experience developed by the Seed Collective, which employs wireless activism to create a reforestation-funding tool. Using your phone and your computer together you can support the replanting and regeneration of the urban forest ecosystem in New Orleans. Replant New Orleans, in collaboration with City Year and a host of volunteers, will plant real trees in New Orleans on Earth Day, April 22nd. Seventh Generation will donate one dollar to that cause for every virtual tree (up to 40,000!) that you grow using SEED.

Both of our partners bring a great deal of passion to their mission of regeneration and community involvement. On Earth Day, we’ll be bringing them together in New Orleans for a special day in which the Seed Collective will show all of the virtual trees that you grew and Replant New Orleans will get the Central City growing.

Everyone can help us grow (and plant!) these trees. All you need is a phone and an internet-connected computer. Here’s how it works:

  1. Go to our special One Ton Tree page
  2. Click the “Grow Your Virtual Tree” button
  3. Using your phone, dial the number that appears on the computer screen and enter the access code provided
  4. Follow the instructions on the screen and use your phone’s keypad to “grow” your virtual tree on-line.
  5. Hang up to plant your tree and trigger your Seventh Generation donation.

It’s easy to do with a land line or a cell phone, and it is a lot of fun!. (Note that we recommend trying this from home, as some office phone and/or network systems may not cooperate.) We would love to sit and grow virtual trees all day. But since we can’t, we need your help!

Please join us in planting a forest of virtual trees that will help the people of New Orleans plant some much needed real ones this Earth Day.