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29
Mar 2011

Our New White Paper Towels

Author: the Inkslinger
12 comments
 
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I was never a big paper towel user. Until I had a kid. And adopted a dog. And bought a house. Now, 100% recycled paper towels are indispensable for me at times when cloth isn't handy. Which is why I'm thrilled to report that Seventh Generation has made its White Paper Towels even better.

For starters, they're now 20% more absorbent and tops in performance when it comes to soaking stuff up and staying strong. They're softer, too, which helps a lot when they're deployed -- as they are in my house -- as emergency napkins during unanticipated snack disasters.

Our White Paper Towels are still made from 100% recycled paper wrapped around a 100% recycled core, but now they are being made with new and better technologies that help to dramatically boost performance. Ever wonder how recycled paper is made? Click here to learn how.

12
Comments

Comments (12)

Sushigirl76
Fri, May. 27, 2011

I still love my brown ones!

I just bought a case from Gaiam (always do).I am happy that SG made some improvements - but I love my brown paper towels!
Anyone that is new to my household knows how green I am - so my paper towels must be. I think that the brown paper towels are conversation starters. I love that! Keep up the good work guys!

sef78
Tue, Apr. 19, 2011

Right Size paper towels

Hi all, Sefton from 7th Gen. here.

Great news about our white paper towels, they are Right-size. Basically this means they are half sheets so you can use a full sheet, half a sheet or whatever works best for the job at hand. Please know that with our changes the perforations were improved also, they now rip on the line very easily.

The white paper towels continue to be processed with hydrogen peroxide or sodium percarbonate. No chlorine or other harsh ingredients used here.

The Post Consumer content is 50%, we would like this to be higher but then the softness and strength are compromised.

Thanks for all the comments, please feel free to contact our customer service department for any further questions.

Sefton

beccadog
Mon, Apr. 18, 2011

What is used to whiten? Percentage post-consumer

Only concern with whitening is what is used to whiten? Otherwise, I'm happy with brown. I just bought a case of brown, post consumer recycled Seventh Generation paper from Gaiam so it will be awhile before more is needed.

What percentage of post consumer waste is used to recycle your new paper towels. Preconsumer waste does not count, as this has been done by industry long before the public knew about recycling.
Perforations are good! Prefer a smaller size sheet so less waste occurs.

beccadog
Mon, Apr. 18, 2011

Only concern with whitening

Only concern with whitening is what is used to whiten? Otherwise, I'm happy with brown. I just bought a case of brown, post consumer recycled Seventh Generation paper from Gaiam so it will be awhile before more is needed.

What percentage of post consumer waste is used to recycle your new paper towels. Preconsumer waste does not count, as this has been done by industry long before the public knew about recycling.
Perforations are good! Prefer a smaller size sheet so less waste occurs.

lilmissdisney
Sun, Apr. 17, 2011

I agree with everyone about

I agree with everyone about it would be great to have a select a size. I always cut the paper towels in half or quarters. It would be even better if it were perforated like the.

Diana2
Fri, Apr. 15, 2011

Living in the Wahpeton, ND.

Living in the Wahpeton, ND. area. Not seeing the paper products as yet. A local busness started offering some of the cleaning products. I do agree w/select-a-size. Hope it's being offered.

clemep
Fri, Apr. 15, 2011

food grade?

I sometimes use paper towels to cover food in the microwave or to do other food related tasks. Would these towels be considered 'food' or 'cooking' grade?? I like the 'select a size' feature as well...

msutton7
Fri, Apr. 15, 2011

perforations

So, I haven't tried the "new" version of the paper towels, but I tried & hated the old ones. The perforations weren't much deeper than the embossed design, so every time I'd reach for a towel, it would rip, and not along the perforations! Very frustrating. It's the only Seventh Generation product I haven't re-purchased after trying.

I'm also on board with the suggestion to make them pick-a-size; why make them environmentally friendlier than other paper towels out there, if you're forced to use a giant sheet for a small task??

jequickel
Thu, Apr. 14, 2011

Whitening

What is being used to whiten the paper? And I too, would vote for a perforation that allows a smaller towel.

Rozz Franklin
Thu, Apr. 14, 2011

Paper towel sheet size

Any chance you could make the paper towels with the perforation at the half sheet mark instead of a full sheet? Most of the time we only need a half sheet and waste a full one. Thanks!

arthurmoyer
Thu, Apr. 14, 2011

coupons

looking for more towel and toilet paper coupons.

Janetmessatzzia@gmail.com
Tue, Mar. 29, 2011

Post consumer content

What percent of the paper used to make em is postconsumer?