New Way To Go Green | Seventh Generation
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New Way To Go Green

Author: Sarah Finnie Robinson

Confession: I am a relatively recent convert to all things green. When my husband, a green guru, met me a dozen years ago, I was still chucking paper cups into the trash. I thought reusable shopping bags were for the darkest greens only. I scoffed at compost, and I didn't give a second thought to whether the cotton in my tampons had ever been sprayed with pesticides. I slathered random pricey cream on my face. I can't recall ever reading a label except to see what size or price something was.

I am not proud of any of this. I admit it publicly because I know there are still many others out there who will relate. I've had a personal green revolution, due to a combination of growing up, An Inconvenient Truth, Michael Pollan, being married to a man who slept over a worm pit when he was young, and Practically Green, a the new company where I work. It's a website that helps people take green and healthy actions.

The world can be gloomy some days. But here's what's fascinating and hopeful: it's incredibly satisfying to make healthy choices in everyday life. If you're reading this, you know how good this feels, because you're part of the Seventh Generation community. You're already there, buying safe products without sacrificing performance. But we bet there is a little more greening you could do, too, and we hope our site can help you get there, as well as help all the others who are new to going green.

We'd love to know what you think about Practically Green, and we welcome your participation!