Seventh Generation Named Top Green Brand
According to a report presented yesterday at the Sustainable Brands '08 Conference in Monterey, California, American consumers have named Seventh Generation the "greenest" household cleaning brand and the sixth "greenest" brand across all categories.
Now that's truly amazing!
Seventh Generation is far smaller than the other winners (except for Method) and one of just three privately held companies to make the Green Brands Survey "Greenest Brands" list.
The Green Brands Survey, conducted and released by WPP agencies Landor Associates, Cohn & Wolfe, and Penn, Schoen & Berland Associates (PSB), has tracked consumer perceptions of environmental and green-marketing issues for the past three years.
It's deeply gratifying to learn that those who can ultimately help us make the biggest positive impact -- our customers and consumers -- recognize our efforts. In a world where gargantuan brands are moving into the green space, it's wonderfully reassuring to know that a comparatively small company with great intentions can still make such a difference. The fact that our deeply held and practiced ethics continue to shine through the recent green marketing surge is a testament to our team's convictions and our mission and vision for a world in which business is truly a force for positive change.
P.S. Here's coverage of my talk at the conference.