This year 7th Gen's Corporate Consciousness department (quasi-department) worked with Tim Greiner from Pure Strategies on a traceability study. The drill was to track the flow of materials for each of our products from one manufacturing partner to the next in the chain of production and enable us to assess the total greenhouse gas burdens and other environmental and social impacts associated with each stage of the process from the initial extraction or creation of raw materials to the shipment of the final products to store shelves.
We see this detailed level of traceability and transparency as the key to connecting us to our sourcing and ensuring that our products are made in the most fully conscious and environmentally benign way possible. We also see this database as a useful tool as we go forward in upgrading our present line of products.
Here is the video to give you the details of the initiative...WR